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66 June 2016 | beautystorebusiness.com News NRF RELEASES RESOURCES TO HELP RETAILERS PROTECT DATA The Association for Retail Technology Standards, part of the National Retail Federation's Technology Leadership Community, has announced new resources to help retailers safeguard their data. ARTS is dedicated to helping retailers and solution providers identify, adopt and integrate current and emerging information technology standards. "Protecting customer relationships and important enterprise data is a top priority for retailers," says Tom Litchford, NRF vice president of retail technology. "Data security is everyone's job, and these resources will hopefully enhance collaboration between software developers and security professionals with the goal to improve it." The three security programs designed by ARTS exclusively for retailers are: • The ARTS Cybersecurity Primer is intended for non-security experts such as data enterprise architects and those who develop and implement various IT systems, networks or applica- tions within an organization. This paper provides a high-level outline and guidance on what developers and architects should be wary of in areas of relevant risks, as well as topic areas for further research related to common best practices and management strategies. • The ARTS Data Privacy Primer provides a base for architects and product managers to recognize what data is classified as sensitive and what the risk is. It also gives input to help organizations develop privacy policies. In addition, the primer offers recommendations to chief information officers and architects for enabling a privacy-by-design approach to development and testing, as well as an understanding of the privacy implications of development, testing and operation activities. • The ARTS Data Classification Template provides a basis for retailers to begin developing their own data-classification models without having to start from scratch. Using the ARTS retail-data model, the template highlights data that retailers might want to give additional attention to in the areas of the Payment Card Industry Data Security Standard requirements, privacy and potentially sensitive corporate data. IBM Worldwide Research lead and work team chair Sima Nadler adds, "Retailers today face major challenges in securing personal data of their customers and their employees. IBM is pleased to be able to contribute to a resource that will increase understanding of issues around privacy and data security in retail IT development." Both primers and the data-classification template are now available for download at nrf.com. INSTANATURAL HIRES A CHIEF MARKETING OFFICER InstaNatural, an online distributor of nature-inspired beauty and cosmetic products, has announced the addition of Ethelbert Williams as its chief mar- keting officer to aid in the ecommerce beauty brand's continued rapid growth and expansion. The company has grown by nearly 300% in the past year. "I started InstaNatural just over two years ago, and have grown the orga- nization substantially," says AJ Patel, founder and chairman of InstaNatural. "Ethelbert is the next great addition to our leadership team. With his extensive background in consumer packaged goods, he brings the ability and drive to elevate InstaNatural's profile and continued growth." In his new role, Williams will champion global marketing, brand devel- opment and sales strategy for InstaNatural. Prior to joining InstaNatural, Williams led go-to-market strategy and channel expansion for the facial- cleansing category at Kimberly-Clark Corp. Currently, InstaNatural represents one of the largest beauty brands on Amazon.com in the United States and the United Kingdom, with growing sales in France, Germany, Italy and Spain. CPNA DISCOUNT FOR BSB READERS & MORE The large beauty trade show, Cosmoprof North America, is right around the corner. As an exclusive, special offer, Beauty Store Business readers can purchase show tickets at a 50% discount by using code "2016BEAUTY." Cosmoprof North America will take place at the Mandalay Bay Convention Center in Las Vegas on July 24-26. The show's 14 th edition will bring more than 1,000 exhibitors from more than 35 countries and is expected to exceed 30,000 beauty professionals in attendance. Beauty store owners can also register with the following manufacturers rep firms to take advantage of two compli- mentary show tickets: Gerry Udell Inc., Greg Dawson & Associates, Jay Halaby + Associates, The Kirschner Group, Southeast Rep Services, Ted Fishman & Associates, Van Nest Company and The Freeman Group. Complimentary badges may not be obtained after July 1. Also returning to CPNA this year is its second annual multicultural program Tones Of Beauty. Taking the momen- tum of last year's successful debut, the program is adding a multicultural educational panel. Tones Of Beauty highlights a select group of innovative multicultural brands in skin, hair, color, fragrance and men categories. The program is curated by Corey Huggins, founder and global CEO of love, Aunt Bonnie. "I'm thrilled to introduce to the world a handful of game-changing multi- cultural beauty brands that have been long deserving of Cosmoprof North America's expansive platform of leading industry players," says Huggins. To learn more about the show, visit cosmoprofnorth america.com. NEW PRESIDENT/CEO AT IFRA NORTH AMERICA IFRA North America's board of directors appointed Farah K. Ahmed president/ CEO effective April 18. Ahmed succeeds Jennifer Abril, who has served as president since November 2008. Abril announced in December 2015 her intention to step down when a suc- cessor was named. Ahmed joined IFRA North America from the Personal Care Products Council, where she most recently served as chair, strategic industry categories. In that role, she chaired several strategic industry categories, including sunscreens, marketing/advertising, environmental and corporate social responsibility (natural/ organic), and small-member company interests. Prior to that, Ahmed served as assistant general counsel for PCPC. IFRA North America represents more than 90% of all fragrances developed and sold in the United States and Canada. Its member companies create and manufacture fragrances and scents for home care, personal care, home design and industrial and institutional products—all of which are marketed by consumer goods companies. It also represents companies that supply fragrance ingredients, such as essential oils and other raw materials, used in perfumery and fragrance mixtures. ■