Beauty Store Business

JUN 2016

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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58 June 2016 | beautystorebusiness.com Turbo Power Ideal for the green stylist, Turbo Power's eco-friendly 330 Twin- Turbo 3800 utilizes cutting-edge technology, like a built-in silencer, to use less power, reduce drying time and reduce noise. SRP: $218 turbopowerinc.com Andis Andis' Pro Dry Elite AC Hair Dryers use ions to help infuse your clients' hair with healthy moisture. Not only do the dryers include four twist-and-lock attachments for versatility and convenience, but they also come in Andis' new Spring Green and Lilac shades for ultimate style. SRP: $100 andis.com Ultra Elite by Scalpmaster Stylists will love the benefits of the 1875W Tourmaline Ionic Ceramic Dryer (item# SC-4875) from Ultra Elite by Scalpmaster. Crushed tourmaline crystals emit negative ions to seal the hair cuticle, while the ceramic barrel evenly distributes heat for a frizz-free, silky shine. SRP: $41.99 burmax.com DevaCurl Perfect for the client with curls, DevaCurl's new Deva Dryer and Diffuser was designed with wavy and curly hair in mind; utilizing ionic technology, it prevents frizz and finishes with high shine. Suggested retail price: $159 devacurl.com Hot Tools Professional From Hot Tools' Tourmaline Tools line comes the 1043 Turbo Ionic Dryer, which utilizes the brand's Direct ION Technology to break up water and leave the hair cuticle silky, shiny and softer. It is available in black, white and red. SRP: $84 hottools.com TRIPLE THREAT IN TECHNOLOGY "I always say in retail that variety is the spice of life," says Jim Roberts, show and education director for Rusk and BaBylissPRO. "All clients have different hair types, different needs and different budgets. A variety of dryers allow a salon to meet those different needs and budgets, and create a retail opportunity." Whether stylists are looking for one, all-around dryer or a few top tools to stock in their salons, Roberts says these are the top three features a beauty professional should look for in a blow-dryer. 1. Power (airflow). At the end of the day, your dryer has to deliver gorgeous, speedy results. A dryer that's built to perform should be the No. 1 feature on the checklist. 2. Even and consistent heat control. Dryers that allow them to focus heat where they need it are excellent for precise styling. No matter its settings, temperature should be reliable and even. 3. Longevity of performance. They need a tool in their arsenal that is built to last. If they can find a dryer with added design features like lightweight and quiet power, they're sure to snatch it up.

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