Beauty Store Business

JUN 2016

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54 June 2016 | beautystorebusiness.com is essential to play around with dif- ferent options, so you can see your would-be results before going under the knife. Todd lists three reasons why some peo- ple may elect not to have eyelid surgery: "One reason is that [some people] are inoperable due to age or health reasons. They do not qualify for the operation," she explains. "The second reason is they can't afford it, and the third is the fear of the unknown. The doctor cuts into what- ever he thinks is best, which doesn't necessarily yield the same results the patient is expecting." She continues, "We've interviewed so many plastic surgeons and patients who have had the surgery and have told us that after a few years the eyelids have fallen back down again due to skin elasticity. It's almost like having to revise a breast augmentation—it's not completely permanent. Lids By Design offers a temporary 'permanent' solution to this problem!" WHAT'S IN STORE "We just launched our stainless-steel, needle-nose tweezer line," Todd says. "There is a 3- and a 4-inch option. The smaller size fits in the Lids By Design case and is great for traveling, while the larger size is perfect for home use. They are the perfect extension to our line, and they are mint green to match all of the Lids By Design strips cases. I swear, if there is a 'sexy' tweezer out there, I think I mastered it!" In terms of what is up next, Todd remains tight-lipped. "I like to tell people that I am working my way through my own issues," she laughs. Although Todd works through her own issues, she does so with both grace and a fantastic sense of humor. "Right after the video launched on my website, I went on a date. The guy was sitting across the table from me and was like, 'So, I saw your video yesterday;' and I told him I was so flattered; but at the same time, my head was screaming, 'Nooo!'" [laughs]. "We will announce the new addition in the coming months. It will speak to many, many women, and it will be very exciting!" ■ Stephanie Joplin is a freelance writer and lifestyle vlogger based in Houston. LIDS BY DESIGN'S BEFORE AND AFTER RESULTS Take a look at the dramatic transformations that Lids By Design has provided these people: BEFORE BEFORE BEFORE BEFORE AFTER AFTER AFTER AFTER Product images courtesy of Urban Decay; before and after images courtesy of Lids By Design Get Connected! @ContoursRx @contours_rx contoursrx.com CASTING A SHADOW If your customers love ring eye makeup, have no fear! Todd offered some tips on ho to apply eyeshad hil ring Lids By Design. "Our Lids By Design strips are translucent and invisible on contact; so there is no need to cover them up or do contouring tricks to get that 'lifted' look," shares Britain Todd. "However, if you do want to wear eye shadow, we recommend using a creamy eyelid primer over the top to seal the edges, allowing the shadows to adhere properly." She recommends Urban Decay's Original Eyeshado Primer Potion to get the look. urbandecay.com

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