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Marc Birenbaum Executive Editor mbirenbaum@creativeage.com 4 June 2016 | beautystorebusiness.com Editor's Note Sundial Brands entered the prestige-hair category with Madam C.J. Walker Beauty Culture at Sephora and Sephora.com. Store Checks! Seven Top Brands' Retail Placements HERE ARE MY SEVEN ÒMOST INTER- esting" beauty-brands placements into major beauty retailers since this past November—in ascending order: No. 7. Kimble Beauty Bounce Back Curl collection into Sally Beauty Supply nation- ally; announced Nov. 18, 2015. These are three styling product from celebrity hairstyl- ist Kim Kimble: Bounce Back Curl Liquid Curl Enhancer ($13.99); Bounce Back Curl Cream ($12.99); and Bounce Back Curl Revitalizer ($15.99). No. 6. Obsessive Compulsive Cosmetics' SS2016 Collection of six new Lip Tars at UrbanOutfitters.com and into 10 select stores across the country; announced March 21. This partnership is a limited- edition, exclusive capsule collection called "In Bloom" ($16 each Lip Tar). No. 5. ORLY Color AMP'D lacquers into Kmart, Kohl's and Meijer stores nationwide; announced Feb. 18. Available in 36 shades, this line was previously an exclusive at Target—where it debuted. Prices range from $9.99 for the Flexible Color and Flexible Sealcoat, to $14.99 for a Launch Kit containing two Flexible Colors and Flexible Sealcoat. No. 4. Good For You Girls Natural Skincare at QVC.com; announced March 4. "We love the fact that QVC recognizes the need for skin care in girls starting earlier and that it has selected us as its only tween brand because of our quality and safe ingredi- ents," states founder/owner Kim Grustas. No. 3. EO Products' Everyone Essential Oils into Target nationwide; announced March 21. Under this partnership the rollout has 10 Everyone Aromatherapy SKUs in more than 1,500 stores—including brand-new scents created exclusively for Target. Products retail from $9.99 for the Single Note and Blend Essentials Oils to $34.99 for the Diffuser. No. 2. Honest Beauty into ULTA Beauty nationally; announced Feb. 8. Honest Beauty has entered 250 stores, and its 80-plus-piece makeup and skincare collection is available at ULTA.com. (No pricing information was given in the announcement.) The Honest Co. plans to roll out new-product innovations throughout 2016 at ULTA Beauty and at ULTA.com. No. 1. Madam C.J. Walker Beauty Culture into Sephora nationwide; announced Feb. 23. Sundial Brands entered the prestige-hair category when it launched this four-collections, 25-SKUs line exclu- sively in stores and at Sephora.com. The collections address the cleansing, treat- ment and styling needs of all hair textures. (No pricing information was given in the announcement.) "Madam C.J. Walker was the first person to devise and scale a busi- ness model that addressed the haircare and beauty needs of women of color, while also challenging the myopic ideals of the beauty industry at that time," says founder/ CEO Richelieu Dennis. "Today, Madam C.J. Walker Beauty Culture is poised to challenge those same ideals in the prestige cat- egory with our revolutionary new products and cutting-edge formulations that provide women with any hair texture with a new standard of beauty—their own." ■