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28 June 2016 | beautystorebusiness.com These beauty professionals and businesses are changing the game with convenient, all-in-one glam delivered straight to customers' doors. by Malena Jaime IT'S THE ERA OF UBER, AIRBNB AND GRUBHUB; SECRET menus; and create-your-own options for everything from travel to food. These overnight business sensations seem to be sprouting up everywhere, each boasting the latest "big idea" in business and app technology. The reason for their success comes down to one thing: options. In virtually every industry, consumers are demanding the perfect blend of convenience and customizability—and the world of beauty is no different. New companies and independent artists are popping up all over the country, responding to this consumer demand for tailor-made services with apps and business models that deliver beauty right to customers' doors—or anywhere they want it. Some of these mobile beauty businesses offer a full range of services, allowing clients to get the celebrity treatment—a one-stop shop of makeup, hair and nails, offered conveniently and quickly in one sitting. From tanning to extensions, customers can book appointments and have a glam pro at their door and ready to make them over in no time. So what's the catch? We talked to some of the hottest and most unique businesses and professional artists in this new mobile world to discuss the pros, the cons and, ultimately, the budding future of this new market. GLAM ON THE GO! Images from top to bottom courtesy of Breanna Armstrong, beGlammed, Brittany Turpen and Jose Martinez