26 June 2016
|
beautystorebusiness.com
Focus On . . . Focus On . . .
Bright Smiles
Amp up your oral-beauty section with
these teeth-whitening options.
by Ann H. Carlson
1 Whitening Lightning's Dial A Smile Professional
Home Teeth Whitening System features an LED light
to activate teeth-whitening gel for a brighter smile. The
dial allows users to easily track their progress. Suggested
retail price: $115
whiteninglightning.com
2 Colgate Optic White Platinum High Impact
White Toothpaste is designed to visibly whiten teeth
by four shades in six weeks. Made with hydrogen per-
oxide, the formula is safe for daily use, protects enamel
and offers fluoride protection. SRP: $3.99 to $6.99
colgateopticwhite.com
3 The Supersmile Professional Whitening System
includes its toothpaste and whitening accelerator to
whiten stains without compromising the tooth's surface.
The duo can also be used on artificial surfaces, such as
bondings, veneers, caps, crowns, dentures and braces.
SRP: $36 to $75
supersmile.com
4 Tom's of Maine Botanically Bright Whitening Tooth-
paste offers a natural blend of ingredients to freshen and
whiten teeth. The SLS- and fluoride-free toothpaste uses
naturally sourced silicas to whiten teeth without the use
of harsh bleaching ingredients. SRP: $5.99
tomsofmainestore.com
5 The Black Is White Toothpaste removes discoloration
by using activated carbon without any bleaching necessary.
It is refreshingly lemony and includes the Black Is White
version of its CS 5460 ultra-soft toothbrush. SRP: $29.99
curaprox.us.com
6 The Apa White Duo is designed to provide professional
whitening results in five days. The kit includes a White Pen
and 10 White Films that mold seamlessly to the teeth to
lock in whitening agents. Ingredients include peppermint
oil and potassium nitrate to reduce sensitivity. SRP: $150
apabeauty.com
7 The all-natural Warpaint is a jet-black powder made to
whiten and polish teeth, strengthen enamel and detoxify
the mouth—without chemicals or additives. It is made
with activated coconut shell charcoal. SRP: $45 to $55
armedwithwarpaint.com
8 Designed to whiten teeth without pain, Rockstar
White's Be Kissable offers a high concentration of
hydrogen peroxide that can be worn for hours at a
time. The ingredients are all-natural, kosher and made
in the United States. SRP: $47.95
rockstarwhite.com â–
Ann H. Carlson is a Los Angeles-based writer and editor.
Model
image:
gettyimages.com,
product
photography
by
Armando
Sanchez
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