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16 June 2016 | beautystorebusiness.com Violet Voss They donÕt call this the Holy Grail Palette for no reason. This eye-shadow palette from Violet Voss contains 20 radiant shades, in white, gold, brown and burgundy tones, that have cute-as-can-be names like Thanks A Latte, Hashtag, Awesome Sauce, R U Kitten Me and Wine N Dine. SRP: $53 shopvioletvoss.com Morphe Brushes Larger in size than their standard single eye shadows, Morphe BrushesÕ Premium Individual Eye Shadows deliver a more pigmented performanceÑwithout breaking the bank. Available in 15 glimmering shades, these shadows pack a punch for those who desire a runway look. SRP: $5.99 (each) morphebrushes.com Japonesque With a stay-put formula that canÕt be beat, JaponesqueÕs Pixelated Color Eye Shadow Palette features four Pro Basic shades and six Pixelated Color Eye ShadowsÑfor a wide variety of looks. Shimmery, micronized color pigments catch the light during the day, while at night the intensely bold colors still shine. SRP: $38 japonesque.com Make Up For Ever Your customers can be painters of their own canvases and create uniquely bold looks with Make Up For EverÕs Artist Shadows Spring Flower palette, featuring three curated eye-shadow trios in one. A new, bolder take on the colors of spring, this palette appeals to both lovers of pastels and vibrant hues alike. SRP: $44 makeupforever.com Velvet 59 With blendable shades inspired by exotic lotus blooms, Velvet 59Õs The Exotic Lotus Palette works wonders to create either a soft and natural or bold and smoky look. Vegan and paraben-, gluten- and cruelty-free, your customers can even feel good about wearing them. SRP: $39 velvet59.com Draw the Line From fine felt tips for the sharpest point to pencils for a smudgy smoky eye, thereÕs an eyeliner here for every occasion. Palladio Beauty Two great products for the price of one, Palladio BeautyÕs Fifty-Fifty contains a fiber-tipped liquid liner for defined lines on one end and a soft Kajal crayon on the other end for a smoky eye. Filled with botanicals and vitamins, the intensely dark black is versatile for day or night. SRP: $15 palladiobeauty.com Physicians Formula Physicians Formula Shimmer Strips Custom Eye Enhancing Extreme Shimmer Kohl Kajal + Liquid Liner Trio in Glam Nude contains three dual-ended eyeliners in bronze, gold and black. On one end the Kajal liner can be used for the inner rim, while the liquid liner provides easy, accurate application from its felt tip. SRP: $12.95 physiciansformula.com Bésame Cosmetics If your customers envy the beauty of old Hollywood movie stars, BŽsame CosmeticsÕ 1920 Black Cake Mascara is for them. A staple in the beauty industry for decades for longer and darker lashes, this non-clumping, buildable cake mascara can even be used as eyeliner. SRP: $25 (brushes sold separately) besamecosmetics.com Japonesque Water-resistant and super long-wearing, JaponesqueÕs Eye Defining Pencil delivers a silky, smooth finish that lasts all day. Intensely colored, blendable and buildable for an array of looks ranging from subtle to bold, this go-to eyeliner comes in classic black or brown. SRP: $18 japonesque.com