Beauty Store Business

JUN 2016

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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12 June 2016 | beautystorebusiness.com MAKING A BEAUTIFUL FIRST IMPRESSION starts with a stunning set of eyes; after all, they are the windows to the soul. And getting a gorgeous pair all starts with the right products. In 2009, Marlena Stell, the CEO and founder of Makeup Geek, realized that there weren't enough products on the market to fit every customer's needs. Fueled by her passion for makeup, she started her own company— which now produces some of the most highly sought-after eye shadows on the market. Here, Stell shares more about her inspirational success story. Grab these hot products for stunning lids, lengthy lashes and pristine brows to make any face—and the application—easy on the eyes. by Karen Wilhelmsen Top image: Gettyimages.com, bottom image: courtesy of Makeup Geek Marlena Stell, Makeup Geek

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