28 May 2016
|
beautystorebusiness.com
Discover how the
runways of New
York Fashion Week
infl uence America's
largest beauty
retailer with this
behind-the-scenes
look at The Salon
at ULTA Beauty.
by Karen Wilhelmsen
Images
courtesy
of
ULTA
Beauty
NO SINGLE BEAUTY RETAILER HAS
achieved as much success or recognition in
the industry as ULTA Beauty—the largest
of its kind in the country. "Nationwide,
we have over 800 locations across 48
states, with a goal to reach 1,200 stores
by 2019," says Sandy Ovington, ULTA
Beauty's vice president of professional
hair, PCA tools, accessories and nails,
and Jennifer McGann, manager of salon
technical training.
But despite having so many locations,
many customers don't realize that in each
ULTA Beauty store there is a full-service
salon for hair, skin and eyebrow mainte-
nance in addition to its impressive selection
of products—the ideal one-stop shop for
customers on the go.
The Salon at ULTA Beauty is still an
untapped resource for many of its patrons,
providing the company with growth
opportunity by catering to the needs of
a larger audience. Here, we explore what
The Salon at ULTA Beauty has to offer,
about its standard of excellence and a
behind-the-scenes look at company from
two of its top executives.