Beauty Store Business

MAY 2016

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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18 May 2016 | beautystorebusiness.com Press-ons don't seem to be as tapped a market as makeup and hair. Since you've had such success with your other brands, is it easy to replicate those same strategies with this brand? Press-on nails require some further education, as there's that preconceived notion that they're easily breakable and disposable. NAILHÜR nails are made of high-polymer resin that is of such high quality that you can apply and reap- ply for up to 20 wears! It can also be worn for seven to 10 days straight, with no chipping or breaking. We've noticed especially high numbers of return cus- tomers with this brand in particular, but it's really changed the whole perception of the modern manicure. Today's busy girl doesn't have time to wait for her nails to dry, and the ability to change styles in an instant is very appealing to all demographics. What are you most excited about for the LIPLAND brand? We're overwhelmed by the love and sup- port we've received for this brand since its launch in October 2015. [It's] hard to believe it's only been a few months. We've had incredible collaborations with two amazing makeup artists, @amrezy and @ssssamanthaa. With the huge trend in lippies how does LIPLAND keep up? Our largest problem is staying stocked right now! ■ Malena Jaime is a freelance beauty, music and entertainment writer and editor in Huntington Beach, CA. PUCKER UP! Customers can get the perfect pout ith these luxurious lippies: Connect with LIPLAND! @liplandcosmetic @liplandcosmetics facebook.com/ Lipland-Cosmetics lipland.com Amrezy Liquid Lipstick is one of the most popular LIPLAND products. LIPLAND teamed up with beauty influencer Amrezy to create three jaw-dropping shades. Brilliant Cream Matte lipsticks have a smooth and creamy application with a matte finish. Brilliant Cream Ma a smooth and cream a ma tt e fi ni sh . k ar ND ez y es. FAN FOLLOWING By the Numbers 70 Percentage of repeat customers 1.5 Million Number of BELLAMI's social-media followers (At time of print) 450K Number of unique monthly visitors on bellamihair.com 3 The number of months if took to grow LIPLAND's Instagram to 85K followers 20 The number of wears one can get out of a pair of NAILHÜR press-ons Images courtesy of BELLAMI Hair 800 627 5839 www.adisalonproducts.com freesamples@adisalonproducts.com N E W A R R I V A L G O G R E E N U S E 1 0 0 % C O T T O N T O W E L S V S . PA P E R T O W E L S

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