18 May 2016
|
beautystorebusiness.com
Press-ons don't seem to
be as tapped a market
as makeup and hair. Since
you've had such success
with your other brands, is it
easy to replicate those same
strategies with this brand?
Press-on nails require some further
education, as there's that preconceived
notion that they're easily breakable and
disposable. NAILHÜR nails are made of
high-polymer resin that is of such high
quality that you can apply and reap-
ply for up to 20 wears! It can also be
worn for seven to 10 days straight, with
no chipping or breaking. We've noticed
especially high numbers of return cus-
tomers with this brand in particular, but
it's really changed the whole perception
of the modern manicure. Today's busy
girl doesn't have time to wait for her
nails to dry, and the ability to change
styles in an instant is very appealing to
all demographics.
What are you most
excited about for the
LIPLAND brand?
We're overwhelmed by the love and sup-
port we've received for this brand since
its launch in October 2015. [It's] hard
to believe it's only been a few months.
We've had incredible collaborations with
two amazing makeup artists, @amrezy
and @ssssamanthaa.
With the huge trend in
lippies how does LIPLAND
keep up?
Our largest problem is staying stocked
right now! ■
Malena Jaime is a freelance beauty,
music and entertainment writer and
editor in Huntington Beach, CA.
PUCKER UP!
Customers can get the perfect pout ith these luxurious lippies:
Connect with LIPLAND!
@liplandcosmetic @liplandcosmetics
facebook.com/
Lipland-Cosmetics
lipland.com
Amrezy Liquid Lipstick
is one of the most popular
LIPLAND products. LIPLAND
teamed up with beauty influencer Amrezy
to create three jaw-dropping shades.
Brilliant Cream Matte lipsticks have
a smooth and creamy application with
a matte finish.
Brilliant Cream Ma
a smooth and cream
a ma tt e fi ni sh .
k
ar
ND
ez y
es.
FAN FOLLOWING
By the Numbers
70
Percentage of repeat customers
1.5 Million
Number of BELLAMI's social-media
followers (At time of print)
450K
Number of unique monthly visitors
on bellamihair.com
3
The number of months if took
to grow LIPLAND's Instagram
to 85K followers
20
The number of wears one can get out
of a pair of NAILHÜR press-ons
Images
courtesy
of
BELLAMI
Hair
800 627 5839 www.adisalonproducts.com
freesamples@adisalonproducts.com
N E W A R R I V A L
G O G R E E N
U S E 1 0 0 % C O T T O N T O W E L S
V S . PA P E R T O W E L S