10 May 2016
|
beautystorebusiness.com
FOR BELLAMI HAIR FOUNDERS JULIUS
Salerno (CEO) and Nikki Eslami (CCO), a
product's true value goes beyond a good
price point. It's about the value it adds to
a customer as a person.
Helping customers feel beautiful is one
of the company's core values and is even
built right into the brand's name, "BELLAMI,"
which is Italian for "beautiful me." This core
concept extends to the other beauty brands
under the BELLAMI umbrella. "The overarch-
ing vision for BELLAMI Hair, NAILHÜR and
LIPLAND is self-empowerment through the
art of beauty. Our brands aim to empower
our customers to express their creativity
and showcase their personality through our
products—whether hair, nails [or] lips."
Not only do Eslami and Salerno aim to
bring together all types of beauty under
one overarching brand, but they also aim
to unite all demographics. More than any-
thing, their brands target career-driven,
self-starters and the "ultimate boss babes."
The common factor is creating attainable
beauty for everyone—a true one-stop shop
for beauty lovers of any age.
This fresh, empowering mantra is one
that has clearly resonated with their devout
fan base, earning a foundation of loyal
repeat customers and a panel of popular
beauty influencers who stand behind their
products—two factors that have proved
vital to the brand's continued success.
With products designed around maxi-
mized convenience, quality and cost, they
have proved this winning formula is truly
what their customer is after. This formula
is likely one they hope will drive their loyal
followers to the company's recently launched
BELLAMI Beauty Bar in West Hollywood,
California, which has taken their all-around
presence to a new level: the salon.
Hair, nails, makeup and a commitment to value make
this brand both a fan favorite and major player in beauty.
by Malena Jaime
THE TRIPLE THREAT
Photography
by
Armando
Sanchez
Julius Salerno Nikki Eslami