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56 December 2015 | beautystorebusiness.com Makeup Musings HAIR Now that we have covered the fashion trends, let's talk about beauty from head to toe, beginning with hair. The hair seen on the runways for NYFW Spring/Summer 2016 was kept natural and textured, embracing the unique textures and aspects of the models (mostly long)—and of course, gor- geous locks. Many designers opted for hair down with a sleek center part, as seen at Rachel Zoe, Anna Sui and Coach, to name a few. To achieve this look stylists used 1 1 /4-inch barrel curling irons to create waves and movement, keeping it tousled and imperfect. Dry shampoo and texturizing products were used to add body, hold and, once again, texture. This look was effort- less and almost windswept, gorgeously tousled and easy to achieve. It was like the wearer just stepped out of the shower and started whipping about her wet hair! Knots were a very popular choice for updos. By tying the hair into knots, the result is a chic and unassuming updo that looks lived-in rather than uncomfortable. Stylists started with loose hair, teased at the roots, and began to tie the hair into knotted sections secured by bobby pins. These knotted updos were seen low and centered, to the side and tied, almost to look like a chignon. Hair accoutrements were popular on the runway as well; glistening barrettes were seen at Rodarte and thick headbands at Suno. We also saw unique choppy fringe, tight statement or warrior braids, as I like to call them, natural hair, power ponytails and low chic buns. Styling products and clip-in extensions played a big roll in this year's NYFW hair looks. MAKEUP I was a big fan of this year's makeup looks. A huge emphasis was put on skin, and most makeup artists applied little to no foundation on their models at all. Skincare brand Skin Inc was backstage at Alice and Olivia, and other shows giving the models infrared skin treatments, custom- ized serums and mini facials. Concealer was used to spot cover only where neces- sary and skin was kept natural and dewy; no powder was needed. For the complex- ion, cream blushes were used to create a rosy youthful glow and, in some shows, makeup artists used lipstick, and lightly pressed it into the cheeks for a subtle rosiness. Highlighter was a big trend, not as intense as the strobing trend (a new "anti-contouring" makeup trend that uses only highlighter to accentuate the face and give the skin a bright "strobe light" effect), but rather glossy instead. This look is achieved by applying a clear gloss to the cheekbones and brow bones, which gives the wearer a gorgeous wet-like glow with- out enhancing imperfections. We saw a lot of nude, natural colors on the lips; in certain cases only balms. Lips were plump and healthy looking, but not the center of attention. The ladies of Ralph Lauren and Carolina Herrera displayed this gorgeous look perfectly. When there was a statement lip, it was kept classic and red as seen at Victoria Beckham, Marchesa, Zac Posen, DKNY, Oscar de la Renta and Jason Wu. This poppy red color was seen all over the runway in both textiles and makeup. It is extremely fl attering and wearable, while still being bold and fashionable. For eyes, we saw a lot of unique tex- tures and colors. Makeup artists swapped out shadow for smudged lipstick, and gloss on the lids for an undone effect. Liner was still a front-runner and was used to create baby lines and tiny '60s cat eyes. To achieve this look, black gel liner was run along the top and bottom water line and lashes, creating the cat-eye shape, and then a makeup remover soaked cot- ton swab was used to erase half the line's depth, creating a baby line. For shadow, bold gold metals and rich blues were a hit this season. Diane von Furstenberg created a stunning glamorous look using aqua green and blue shadow to create a peacock-like eye paired with pink lips and bronze skin. It was super modern and ab- solutely bombshell gorgeous. Marc Jacobs and Monique Lhuillier also took their own spin on blue eyes by applying thin blue liner and architectural blue strokes of shadow on the lid. Golden metal lids were seen at Givenchy and Creatures of the Wind. These looks were dramatic and extremely glittery, creating two reasons to jump on this trend, plus gold looks good on everybody. Brows are still being kept thick, youthful and unruly. Amen for not having to tweeze every other day! NAILS So long impossible-to-achieve edgy manicures of last season. "Hello" bright colors, bold metallics and a spin on the French manicure. This season, we are seeing some unique and artistic nail art, that guess what?—anyone can do! Ombré nails are still hanging around; but rather than needing a million colors to achieve this look, this season's ombré is simple. All you'll need is two shades: a pale nude and baby blue that screams spring. Poppy red nails are a classic take on the red lacquered nail and give your fingers a punch of color. Opalescent nails and tiny sparkles were seen all over the runway. I like to call them peekaboo sparkles; and they are the classy way to wear glitter. Super metallic, almost inter- galactic nails were a big hit—and I think this look is moody and a nice contrast to the brighter spring clothing. Manicures were very linear this spring with unique takes on the French manicure being seen in many places. Lines were drawn vertically, horizontally and haphazardly across the nail bed, creating a beautiful geometrical landscape. There you have the roundup for Spring 2016. It is broad and interesting, and there are plenty of ways your store can cater to the fashionista in all of us. Lucky for us, there's something for everyone. Whether you're a hippie girl from So Cal, a preppy coed from the East Coast or just a cool ur- ban dweller, there is a fashion, hair and makeup style to fi t your personality. ■ Born into beauty, Lori Leib has been immersed in the cosmetic industry her entire life. Attending The Fashion Institute of Design and Merchandising for Product Development, and her love for color and trend forecasting sparked her interest to join her family's beauty business. Her love for makeup artistry led Leib to attend All About Face Academy in Los Angeles, receiving a certification in Professional Makeup Artistry. Leib is currently the creative director for Bodyography Professional Cosmetics. For eyes, we saw a lot of unique textures and colors.