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2 October 2015 | beautystorebusiness.com On The Cover Steve Sleeper, executive director of The Professional Beauty Association. Photography: Armando Sanchez. Art direction and digital retouching: Michael Block. 44 Makeup Musings Lori Leib examines the beauty-subscription business model. 54 Guest Column Expert Andrew Brodsky shares how to identify fake beauty products and how to remove them. DEPARTMENTS 6 Beauty Culture Consumers desire social authenticity, plus data on cosmetics. By Manyesha Batist 14 Upmarket Offerings CPNA ingredient trend: food-based products. By Manyesha Batist 58 Focus On … Nail Art Here's what's hot in this product category now. By Ann H. Carlson 60 Product Of The Month * Kavala brings back the art of oil pulling. By Shelley Moench-Kelly FEATURES 8 Social-Media Dashboards Manage all your social media with a single tool: the social-media dashboard. Here's a list of the top contenders. By Joe Dysart 16 The Professional Beauty Association Lots of new, good things are going on at the Professional Beauty Association, so we talked with executive director Steve Sleeper. By Tracy Morin 34 Savvy Email Marketing Check out these expert tips on making the most of your email marketing campaigns. By Phillip M. Perry 42 CPNA Products Here are more must-haves from Cosmoprof North America. By Shelley Moench-Kelly MERCHANDISE 24 Makeup Mania Here's what we like in cosmetic products. By Jody Ellis 48 Turn Back The Clock! Antiaging skin care is still all the rage. Check out our favorites. By Katie O'Reilly COLUMNS 30 Skincare Spotlight Whew, there have been so many deals in skin care lately! Ada S. Polla gives her take on it, as only she can. CONTENTS October 2015 Vol. 21 No. 10 See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts Beauty Store Business (ISSN 1098-0660), October 2015 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. Canadian distribution publication agreement no. 40798037 – Beauty Store Business, 6915 Dixie Rd., PO Box 2601, Mississauga, ON L4T 0A9, Canada. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072. IN THIS ISSUE 4 Editor's Note 62 Products 66 News 70 Photo Essay 72 Calendar 75 Ad Index 76 The Last Page 8 34 48