Beauty Store Business

OCT 2015

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24 October 2015 | beautystorebusiness.com MAKEUP MANIA Check out these popular makeup and accessory offerings. by Jody Ellis Ardell For the best brows around, Ardell's new all-in-one Brow Pomade combines pencil, powder and gel in one simple product. Just a small dab defines, fills and sets brows, offering a deep pigment that glides on smooth and lasts all day. The pomade is available in blonde, medium brown and dark brown to complement any skin tone or hair color and comes with a spool-type brush for foolproof application. Suggested retail price: $8.49 ardelllashes.com Mavala Smooth and long-lasting coverage has never been easier with Mavala's Wet and Dry Powder. The powder was created using the secrets of Japanese laboratories and can be applied with either a dry or wet sponge. It's housed in a sleek gray compact with a sponge and offers SPF 10 protection. SRP: $40 mavala-usa.com, 704.843.2607 Bodyography Bodyography's Silk Cream Compact Foundation provides full coverage while maintaining a natural finish to the skin. It's infused with hyaluronic acid, African rooibos tea and vitamins A and E to nourish the skin and leave it supple and radiant. The foundation works well on all skin types. SRP: $32 bodyography.com, 800.783.9969 CALA Products CALA Products' Make-Up Blending Cosmetic Sponges come in an assorted range of shapes and colors, helping to create perfectly blended, flawless- looking skin. Use the pointed end for the eye, nose and mouth areas, while the larger round side evenly distributes wet or dry makeup. The sponges are available with and without handles. SRPs: $5.99 to $6.99 calaproduct.com, 213.745.5141 Palladio Beauty Group Palladio Beauty Group's Herbal Dual Wet & Dry Foundation goes on with a sheer finish when applied dry and provides maximum coverage when applied wet. Oryza sativa and orange peel extract absorb oil and alpha-hydroxy acids smooth skin, zinc calms redness and vitamins A and E fight free-radicals. The foundation provides coverage, heals and soothes. SRP: $11 palladiobeauty.com, 800.272.6200 Gabriel Cosmetics Gabriel Cosmetics' ZuZu Luxe Liquid Eyeliner, Raven has a calligraphy-style fine tip that creates everything from dramatic cat eyes to clean, classic lines, all in a fast-drying, water-resistant formula. The liner contains jojoba oil for smooth and easy application, as well as added hydration for delicate eye skin. SRP: $14.85 gabrielcosmeticsinc.com, 800.497.6419

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