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2 September 2015 | beautystorebusiness.com On The Cover Mavala USA's dynamic duo: Bill and Stacie Lavenia. Photography: Armando Sanchez. Art direction and digital retouching: Michael Block. COLUMN 22 Skincare Spotlight Are you targeting men with skincare products? Read these excellent tips from Ada S. Polla to profi t from this trend. DEPARTMENTS 6 Beauty Culture A report shows that shoppers don't wait for improved customer service; plus, hashtag your way to social-media relevance. By Manyesha Batist 46 Focus On … Nail Colors Here's a colorful handful of nail colors for fall and winter. By Ann H. Carlson 60 Product Of The Month* Pivot Point International's products and programs are all about education … and a penchant for products that help protect the environment. By Shelley Moench-Kelly FEATURES 8 100% Pure Wins! The inaugural Beauty Pitch at CPNA/ PBA Beauty Week was a great success. By Liz Barrett 13 First Picks From CPNA Selections from derma e, Fromm, Jatai, Peter Lamas and Qosmedix. By Shelley Moench-Kelly 14 Mavala USA What a year it has been for Bill and Stacie Lavenia! By Tracy Morin 38 Give Your Store A Checkup It's never too late to spruce up your store, social media, data and you. By Stephen Austin Stovall, Ph.D. 48 One-Size-Fits-All Websites: A Good Idea? Just because customers can view your website on all their devices— from desktop PCs to smartphones— doesn't mean a one-size-fi ts-all approach is best. By Joe Dysart MERCHANDISE 26 Floor & Wall Displays Displays should be part of your merchandising plan. Check out these 21 offerings. By Jody Ellis 54 Amazing Hair! Wigs, hair extensions and clip-ins continue to be a huge niche. Here's what excites us. By Katie O'Reilly CONTENTS September 2015 Vol. 21 No. 9 See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts Beauty Store Business (ISSN 1098-0660), September 2015 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. Canadian distribution publication agreement no. 40798037 – Beauty Store Business, 6915 Dixie Rd., PO Box 2601, Mississauga, ON L4T 0A9, Canada. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072. IN THIS ISSUE 4 Editor's Note 62 Products 68 News 76 Calendar 79 Ad Index 80 The Last Page 8 46 13