Beauty Store Business

SEP 2015

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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14 September 2015 | beautystorebusiness.com Bill and Stacie Lavenia are shaking up the beauty industry with Mavala USA—bringing a revered European brand stateside, and calculating impressive growth. by Tracy Morin BILL AND STACIE LAVENIA, PARTNERS AT Mavala USA, based in Charlotte, North Carolina, aren't lifetime members of the competitive, ever- changing beauty biz. But they're quickly using their finely honed business acumen to take the industry by storm. "We came in with no experience in beauty," Bill explains. "But we feel like we've looked at this business with a different set of eyes using a business model that has worked for us in other ventures." Indeed, this power couple has already enjoyed impressive successes only one year after inking the deal to bring a beloved European brand to American audiences—and they're looking at growing exponentially in the months and years ahead. Beauty Store Business recently chatted with both about how they intend to make the world leader in natural nail care a U.S. mainstay. Photography by Armando Sanchez Coming America To

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