92 August 2015
|
beautystorebusiness.com
You Can Have
AFFORDABLE WEB
VIDE0. REALLY!
Think you can't afford
Web video with
analytics? Think again.
by Joe Dysart
IF YOU'RE LOOKING FOR AN INEXPENSIVE WAY TO
add video to your beauty store website—complete with analyt-
ics on who's viewing that production—YouTube (youtube.com)
has an enticing offer: "We'll do it for free." In a move to remain
the "de facto" platform for video on the Web, the company
has rolled out a series of free tools that enables any beauty
retailer to edit, post and analyze viewership of a promotional
video at absolutely no cost.
gettyimages.com