Beauty Store Business

AUG 2015

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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92 August 2015 | beautystorebusiness.com You Can Have AFFORDABLE WEB VIDE0. REALLY! Think you can't afford Web video with analytics? Think again. by Joe Dysart IF YOU'RE LOOKING FOR AN INEXPENSIVE WAY TO add video to your beauty store website—complete with analyt- ics on who's viewing that production—YouTube (youtube.com) has an enticing offer: "We'll do it for free." In a move to remain the "de facto" platform for video on the Web, the company has rolled out a series of free tools that enables any beauty retailer to edit, post and analyze viewership of a promotional video at absolutely no cost. gettyimages.com

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