62 August 2015
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beautystorebusiness.com
Business fundamentals
can help your beauty
business thrive. Here's
a refresher course.
by Steven Austin Stovall, Ph.D.
AS YOU PROBABLY KNOW, THE BEST WAY TO LEARN ABOUT BUSINESS
is to do business. Having successes and making mistakes are the most proven ways
to understand core business processes. Unfortunately, business schools struggle
with how to provide this kind of application of skills—often focusing on theory
instead. However, an attempt is sometimes made to impart these basics to students.
And those of us in the real world sometimes need a refresher. If your store has
reached a plateau in its operations, consider some of the concepts taught in busi-
ness schools and apply them to your store. Here are some of the fundamentals that you
may have overlooked, or simply set aside a long time ago to become hyper-focused on
the day-to-day business of running the store.
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