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56 August 2014 | beautystorebusiness.com POSHLY: Where Beauty Meets Data Beauty/tech guru Doreen Bloch talks all about her amazing consumer-data company for the beauty businessÑincluding its recent acquisition of Coterie.com. by Liz Barrett FOR YEARS NOW, WE'VE COME TO KNOW "ECOMMERCE" AS THE selling of goods over the Internet. So when Poshly (Poshly.com) came along in 2012 with a business model that sold absolutely nothing but instead ran online contests to give product away, we were intrigued. Was it genius ... or crazy? When the site won L'Oréal's NEXT Generation Women in Digital Award and InStyle's Best of the Web Award during its first year online, it became glaringly apparent that Poshly co-founder and CEO Doreen Bloch was onto something big. Then, in June Poshly announced that it had acquired Coterie.com, a social network and ecommerce destination for beauty lovers. It offers Poshly members an outlet to publicly share beauty information. (See "Poshly Acquires Coterie. com," page 58.) So what are the secrets to Poshly? We went to Bloch to find out how this relative newbie to the beauty industry is making a name for herself—and her forward-thinking company—one satisfied brand at a time. Thinkstockphotos.com; Poshly Insights reports and Poshly logo courtesy of Poshly P o s h l y _ W h e r e B e a u t y M e e t s D a t a . i n d d 5 6 Poshly_Where Beauty Meets Data.indd 56 6 / 2 6 / 1 4 4 : 4 4 P M 6/26/14 4:44 PM