50 August 2014
|
beautystorebusiness.com
FragranceNet.com
The Sweet Smell of Success
Jason Apfel reveals what's kept FragranceNet.com
a leader for nearly two decades—and why fragrances
should be on your shelves.
by Liz Barrett
WHEN IT COMES TO OFFERING
fragrances online, FragranceNet.com is
a clear leader, touting more than 15
million visitors annually, more than two
million packages shipped worldwide per
year, and holding a ranking of 153 in the
Internet Retailer Top 500 Guide. With so
many online perfume retailer choices, we
wanted to know what makes FragranceNet.
com stand out from the pack.
In addition to 19 years of experience
and a trusted reputation in the online
retail space, FragranceNet.com offers
shoppers who visit the site in search of
deep discounts on their favorite brands
more, including extensive online content
and beauty advice that they simply can't
find elsewhere.
Beauty Store Business spoke with
Jason Apfel, the founder and president of
FragranceNet.com, about the state of the
fragrance industry, how FragranceNet.
com continues to succeed in ecommerce,
and why beauty retailers should dip
their own toes in the ever-growing fra-
grance category.
Beauty Store Business: How does
FragranceNet.com differ from other
online fragrance retailers?
APFEL:
FragranceNet.com was created
19 years ago to provide the public with
access to the largest inventory of genuine,
brand-name fragrances, skin care, makeup,
candles, aromatherapy and more at the
lowest possible prices. We work hard to
ensure that every shopping experience is
satisfying and enjoyable. Along with a great
selection and prices, our No. 1 concern is
offering superior customer service.
Perfume
bottle:
iStockphoto.com;
Jason
Apfel
photo
courtesy
of
FragranceNet.com
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