Beauty Store Business

AUG 2014

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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50 August 2014 | beautystorebusiness.com FragranceNet.com The Sweet Smell of Success Jason Apfel reveals what's kept FragranceNet.com a leader for nearly two decades—and why fragrances should be on your shelves. by Liz Barrett WHEN IT COMES TO OFFERING fragrances online, FragranceNet.com is a clear leader, touting more than 15 million visitors annually, more than two million packages shipped worldwide per year, and holding a ranking of 153 in the Internet Retailer Top 500 Guide. With so many online perfume retailer choices, we wanted to know what makes FragranceNet. com stand out from the pack. In addition to 19 years of experience and a trusted reputation in the online retail space, FragranceNet.com offers shoppers who visit the site in search of deep discounts on their favorite brands more, including extensive online content and beauty advice that they simply can't find elsewhere. Beauty Store Business spoke with Jason Apfel, the founder and president of FragranceNet.com, about the state of the fragrance industry, how FragranceNet. com continues to succeed in ecommerce, and why beauty retailers should dip their own toes in the ever-growing fra- grance category. Beauty Store Business: How does FragranceNet.com differ from other online fragrance retailers? APFEL: FragranceNet.com was created 19 years ago to provide the public with access to the largest inventory of genuine, brand-name fragrances, skin care, makeup, candles, aromatherapy and more at the lowest possible prices. We work hard to ensure that every shopping experience is satisfying and enjoyable. Along with a great selection and prices, our No. 1 concern is offering superior customer service. Perfume bottle: iStockphoto.com; Jason Apfel photo courtesy of FragranceNet.com F r a g r a n c e N e t c o m - T h e S w e e t S m e l l o f S u c c e s s . i n d d 5 0 FragranceNetcom-The Sweet Smell of Success.indd 50 6 / 2 6 / 1 4 3 : 0 9 P M 6/26/14 3:09 PM

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