Beauty Store Business

JUL 2014

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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60 July 2014 | beautystorebusiness.com GOING THE NATURAL ROUTE Jump on the natural-products bandwagon and stock your shelves with this ever-growing niche category. by Katie O'Reilly Derma e Natural Body Care Derma e Natural Body CareÕs Deep Wrinkle Reverse Moisturizer with Peptides Plus softens and smoothes the appearance of wrinkles with double-action peptides. The peptides enable the skin to restructure itself with collagen and help to relax facial muscles, smooth wrinkles, and improve the skinÕs resilience, tone and texture while helping to prevent future damage. The cruelty-free formula is 100% vegan and free of parabens, sulfates, mineral oil, lanolin, gluten and GMOs. SRP: $48 dermae.com, 800.521.3342 Good For You Girls Good For You Girls offers Blemish Wash, a wash thatÕs cruelty-free, vegan-approved and free of gluten, parabens, sulfates, petrochemicals, dyes and synthetic fragrances. Jojoba beads gently loosen surface oils without causing damage or irritation; pineapple and papaya offer natural beta hydroxy acids that gently remove surface cells; willow bark extract sloughs away dead skin cells; meadowsweet extract is a natural antiseptic that helps inhibit the growth of bacteria that causes acne; and pumpkin seed extract contains retinoids that help unclog pores. Organic chamomile, calendula and kelp help to soothe the skin and calm redness. Suggested retail price: $14.99 goodforyougirls.com, 860.489.9912 Bass Brushes The trademarked Green Brush from Bass Brushes is a large rectangular paddle brush that features wood bristles in a generous cushion base within a 100% bamboo tool. The Green Brush comes in small, medium and large oval shapes as well as a S-shaped brush. The packaging is biodegradable and made with recycled paper. bassbrushes.net 818.882.4247 Suki Skin Care Suki Skin Care presents its rescue Resurfacing Enzyme Peel for a host of skin problems as well as maintaining youthful skin in the long term. The formula is powered by suki TLC actives that are based on patented technology. It helps to eliminate toxins, fight free radical oxidation, resurface the skin to smoothe it, rejuvenate it and clarify its tone. It reduces the appearance of blemishes, dullness, scars, dry patches, fine lines and deep wrinkles from lost collagen. sukiskincare.com 888.858.7854 No-Tweeze No-Tweeze Hard Wax Hair Remover Wax is an all-natural hair remover thatÕs been around since 1928. The hard wax, natural beeswax formula is ideal for removing unwanted facial hair without the use of wax removal strips. It removes eyebrow hair, upper lip hair and chin hair without leaving a sticky residue. The wax is available in 1-ounce, 2-ounce, 4-ounce and 14-ounce sizes. 800.621.9585 G o i n g T h e N a t u r a l R o u t e . i n d d 6 0 Going The Natural Route.indd 60 6 / 3 / 1 4 3 : 0 6 P M 6/3/14 3:06 PM

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