Beauty Store Business

JUL 2014

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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52 July 2014 | beautystorebusiness.com Balanced Guru Balanced Guru's Scalp Detox treats tired roots and refreshes the scalp. The astringent blend of oregano, tea tree and rosemary essential oils helps to start the detox process, while algae, sea kelp and brahmi help to rejuvenate tired roots. The oil is cruelty-free and created with USDA- certified organic ingredients. All Balanced Guru formulas are biodegradable and free of chemicals and toxins. SRPs: $13 1 /2-oz. travel size; $23 1-oz. balancedguru.com, 561.210.7331 Derma e Natural Body Care This year derma e launched its first line of sun-care products: the Antioxidant Natural Sunscreen SPF 30 Oil-Free Face Lotion and Body Lotion. Combining zinc oxide with natural ingredients, the sheer, chemical-free formulas provide broad-spectrum UVA/UVB protection. Vitamin C and green tea offer UV protection, help skin recover after sun exposure and work to prevent the signs of aging. Made for daily use, the formulas absorb quickly and leave a sheer, nongreasy finish. The clinically tested sunscreens are hypoallergenic, fragrance-free, paraben-free, gluten-free and vegan. SRPs: $19.75 each dermae.com, 800.521.3342 NeoCell The Keratin Hair Volumizer from NeoCell is an all-natural nutraceutical solution for healthy hair. Designed to nourish dry, brittle hair, the tablets contain a patented form of solubilized keratin, which is clinically proven to improve hair luster and strength. The formula also includes NeoCell's Hydrolyzed Super Collagen 1&3 to boost collagen and amla extract to promote hair health. Keratin Hair Volumizer contains no soy, wheat, lactose, starch, yeast or artificial flavors. SRP: $19.99 neocell.com, 800.346.2922 Hopscotch Kids For safe fun for the youngest manicure enthusiast, Hopscotch Kids offers nontoxic, water-based nail lacquers in trendy shades such as Flying Purple People Eater and Red Rover, Red Rover. The Hopscotch Kids Party Pack includes three vibrant colors as well as a glittery top coat in one boxed set. The vegan formulas are free of solvents, phthalates, gluten, fragrances and parabens. Created by Ginny Cardenas, CEO and founder of Lila Natural Cosmetics, both Hopscotch Kids and the Scotch Naturals line for adults are marketed as offering a more natural alternative to traditional nail lacquers. SRP: $30.60 hopscotchkids.com, 800.520.3187 healthy hoohoo Designed to provide "gentle care for down there," the healthy hoohoo line of feminine-care products features a cleanser, a wash and travel wipes to help keep a woman's body in balance. The vegan, cruelty-free formulas feature a blend of botanical extracts to promote optimal femi- nine hygiene. Designed to remove odor-causing bacteria, Feminine Wipes are pH-balanced and free of parabens, fragrance, glycerin and gluten for a mild cleansing solution on the go. Each travel pack contains 10 wipes, and a retail dispensing carton of 10 packs is available. SRP: $4.79 healthyhoohoo.com, 888.609.9603 Ambiance Cosmetics The all-natural Ambiance Dry Shampoo comes in five hair colors—Blonde, Brunette, Black, Red and No Tint—that leave no telltale white residue that can make hair look gray or dull. The custom-designed applicator brush delivers the powder directly to the scalp to absorb excess oil and to refresh and clean hair. The non-flammable, tinted powder blends with any hair color, helps conceal roots and thinning areas, and makes the hair look fuller. The vegan formula contains no alcohol, butane or other harsh chemicals; and the travel-friendly containers are refillable. SRP: $14.95 ambiancedryshampoo.com, 310.482.2620 N P E W A u N a t u r e l . i n d d 5 2 NPEW Au Naturel.indd 52 6 / 4 / 1 4 2 : 4 1 P M 6/4/14 2:41 PM

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