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Perma Brands/RazorPit Made from recyclable materi- als, the RazorPit Razor Blade Sharpener helps extend the life of any cartridge blade up to six months. Using friction technology, the sharpener's flat surface helps remove buildup and residue, which is often mistaken for blade dullness. The result is a sharper blade for every shave, which ultimately reduces the number of blades that are thrown away annually. Created in Denmark, the sharpener is compatible with any brand of cartridge blade for both men and women. SRP: $24.95 permabrands.com, 888.669.8445 COOLA COOLA's Mineral Sunscreens are reef-friendly and contain up to 70% certified-organic inactive ingredients. SPF 30 Face Mineral Sunscreen offers broad-spectrum UVA/UVB and environmental protection. In addition to zinc oxide, the lightly tinted, unscented formula contains organic rose hip oil, vitamin C, evening primrose oil and flaxseed to improve elasticity and help the skin retain moisture. Organic shea butter smoothes and hydrates while phyto-protector plankton extract rejuvenates skin. SRP: $36 coolasuncare.com, 760.940.2125 BeadforLife BeadforLife is a nonprofit organization that helps women in Uganda lift themselves and their families out of poverty through sustainable income generation and entrepreneurial training. They create jewelry from hand-rolled recycled paper beads and harvest shea nuts to make natural shea butter. All funds raised from sales support these women and the effort to end extreme poverty worldwide. The shea butter products—including the Shea Nilotica Moisturizer—are rich in antioxidants and vitamins A, E and F. The shea butter line is 100% certified organic and fair trade. Suggested retail price: $15 beadforlife.org, 303.554.5901 50 July 2014 | beautystorebusiness.com These dozen products from Natural Products Expo West are a natural fi t for beauty retailers. by Ann H. Carlson WHEN IT COMES TO NATURAL BEAUTY PROD- ucts, manufacturers and consumers alike are often as excited about what is not on the label—sulfates, parabens and even gluten—as they are about the active ingredients themselves. Words such as "cruelty-free," "eco-friendly" and "organic" suggest that consumers are buying a little extra well-being— for themselves and for the planet—with their dollars. The message seems to be getting through. Natural Products Expo West hosted by New Hope Natural Media in March at the Anaheim Conven- tion Center in Anaheim, California, boasted a 5% increase in attendance this year with 67,000 attendees and more than 2,600 exhibitors. As the popular association between natural ingredients and better health continues to gain momentum, the beauty products in this sector reflect a broader appeal. NPEW showcased a variety of beauty products for men, women and children of every age. One trend worth noting is a growing category of tastefully packaged and marketed feminine-care products. No longer just drugstore territory, this product segment is perfect for beauty retailers to monetize total body care. If you missed out on NPEW 2014, you can catch Natural Products Expo East on Sept. 17–20 in Balti- more. See page 110 for more about NPEE. Here are 12 exciting products that caught our attention at NPEW this year. N P E W A u N a t u r e l . i n d d 5 0 NPEW Au Naturel.indd 50 6 / 4 / 1 4 2 : 3 9 P M 6/4/14 2:39 PM