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58 May 2014 | beautystorebusiness.com News CPNA OFFERS FREE CODE FOR BEAUTY STORE BUSINESS READERS, REP PROGRAM Beauty Store Business readers can now sign up for two free, three-day badges per company—a $270 value—to attend Cosmoprof North America 2014 July 13-15 at the Mandalay Bay Convention Center in Las Vegas. BSB readers can use the special "BEAUTY$14" code. Online registration to start the process opened up April 15. Registration codes are also offered through participating manufacturers rep firms. Go to cosmoprofnorthamerica.com for a complete list of firms and codes. The eligibility of all registrants in this special Retail Beauty/OTC Stores Program will be reviewed and confirmed. Registration for the program is scheduled to last through June 13. The program is open to any independent beauty store, including salon stores and professional-only stores. The program is designed to support the retail beauty/OTC market, which represents growth opportunities but often consists of relatively small operations with restrictive budgets. It aims to help offset some of the cost of attending CPNA and expand the presence of the beauty retail/OTC demographic at the show. It is also designed to provide a unique opportunity for beauty store/OTC owners to meet with distributors and manufacturers as well as to gain access to show specials and insight into the latest trends in the beauty industry. COOLA SUNCARE PARTNERS UP WITH ULTA BEAUTY COOLA Suncare now has placement in ULTA Beauty, the eco-conscious suncare-products supplier has announced. "We are thrilled to be expanding our reach to consumers and our business with ULTA Beauty," says Chris Birchby, COOLA Suncare founder and CEO. "Similar to our philosophy at COOLA Suncare, ULTA Beauty is committed to bringing best-in-class products to consumers that solve a variety of beauty concerns across a range of price points. Its approach to consumer education dovetails nicely with our approach to ensuring that consumers understand the importance of protecting their skin from harmful UVA and UVB rays with the healthiest products possible." ULTA introduced a selection of COOLA's products to its beauty stores across the United States and at ulta.com March 17. "Consciously choosing to develop a line of products using ingredients that are organic, sustainable and locally sourced, much like the foods we prefer to eat, COOLA offers sun protection for a range of skin types and lifestyles," adds Birchby. "The products are uniquely formulated for different parts of the body—from the sensitive nature of the face, to the versatile body and the demands of sport." OH, WHAT A NIGHT! Kathy Ireland (center) was the keynote speaker at the Independent Cosmetic Manufacturers and Distributors' 2014 Young Designers event March 5 in Santa Monica, California. A supermodel-turned-mogul, Ireland—pictured with ICMAD's Pam Busiek and Ian Ginsberg—is CEO and chief designer of kathy ireland Worldwide, a design and brand marketing company that grossed more than $1.9 billion in retail sales for 2012. ICMAD's Young Designers competition is the beauty industry's most prestigious design awards for college students. This year's fi rst-place winner: George Martinez of Otis College of Art & Design in Los Angeles for "Bould Body Wash." MOUSSA BUYS, LEADS OBLIPHICA PROFESSIONAL Dalal Moussa has purchased Obliphica Professional, now owns 100% of the business and is the company's CEO. Moussa has put together a completely new team to grow Obliphica Professional into a sustainable, global brand so people everywhere can experience the power of the sea buckthorn berry. The team has refined the brand's position, updated and streamlined the formulas, packaging, marketing materials, sales and education collateral for distributors/beauty stores, salons and online presence. "Hairstylists and consumers today want beauty products that have health benefits too and produce results immediately," says Moussa. "I'm confident that once they experience the power of the berry through our aggressive sampling program, they'll be as passionate about Obliphica Professional as I am. We're offering our distribution and salon partners a very well-thought-out compact line that will offer a rich return on their investment both financially and in client loyalty. I want Obliphica Professional to go down in history as one of the great brands that hairstylists and their clients absolutely love." The brand was a huge hit at IBS New York 2014 and at America's Beauty Show 2014. N e w s 0 5 1 4 . i n d d 5 8 News 0514.indd 58 4 / 1 / 1 4 9 : 2 1 A M 4/1/14 9:21 AM