Beauty Store Business

MAY 2014

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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TOM PORTER, FOUNDER AND PRESIDENT OF MALIBU Wellness Inc. and author of the book Your're Not Aging, You're Just Oxidizing, has always been drawn to the latest and greatest—and he has used that pioneering spirit to grow a booming beauty business. He may have started on a dime from his guest bedroom and garage, but Malibu Wellness Inc., with its exclusive brand Malibu C, has come a long way. Tom Porter and his wife, Deb, still manufacture every product in their thriving 60,000-square-foot India- napolis facility, complete with labs, operations and classrooms, while the company's executive and mar- keting offices perch alongside the Pacific Ocean in Malibu, California. Beauty Store Business recently sat down with Porter to discuss his background, innovations and latest research—and what they mean for both beauty stores and customers. Tom Porter and his Malibu C brand are on the cutting edge at the intersection of beauty and wellness. by Tracy Morin 42 May 2014 | beautystorebusiness.com Photo of Tom Porter by Armando Sanchez; products courtesy of Malibu C M a l i b u D r e a m s . i n d d 4 2 Malibu Dreams.indd 42 3 / 3 1 / 1 4 2 : 1 8 P M 3/31/14 2:18 PM

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