Beauty Store Business

MAY 2014

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30 May 2014 | beautystorebusiness.com Focus On . . . Products for Swimmers Make a splash with these six haircare products for swimmers of all ages. by Ann H. Carlson 1 TRISWIM Chlorine-Out Shampoo from SBR Sports removes chlorine and its odor from hair. The citrus-scented shampoo moisturizes hair with ingredients such as aloe vera and pro vitamins A, E and B5, while TRISWIM Conditioner nourishes hair follicles with keratin amino acids, wheat protein and soybean. Suggested retail price: $26 for TRISWIM Shampoo/ Conditioner Set 800.620.4094, sbrsportsinc.com 2 Lucky Luna offers Cheer Chics Awesome All-Star Detangler & Leave-In Conditioner, which helps restore shine to damaged locks while nourishing the hair throughout the day. The weight- less formula works for both curly and straight hair. SRP: $11.95 940.566.4635, cheerchicsproducts.com 3 JD Beauty Group's The Wet Brush features IntelliFlex bristles with SofTips for gentle styling of both dry and wet hair. Made with a rubber-grip handle, the brush will not slip when wet. The detan- gling brush can also be used for wigs and extensions. SRP: $13.99 800.5.BEAUTY, thewetbrush.com 4 Malibu C Swimmers Wellness Treatment removes and helps prevent swimmers' green hair. Made with an antioxidant blend to soothe the scalp, the weekly treatment prevents damage while instantly restoring the hair's vibrancy, softness, swing and shine. SRPs: $3.50/5-gram packet; $42/box of 12 packets 800.622.7332, malibuc.com 5 The Denman D90 Tangle Tamer Brush features soft nylon bristles that gently remove knots and tangles from hair. An air-cushioned pad follows the contour of the head for smooth, damage-free grooming. The brush can also be used for hair extensions and wigs. SRP: $20.45 781.391.3433, denmanbrushus.com 6 Kylie's Pre-Swim Conditioner from Circle of Friends helps protect children's hair from damage caused by swimming—before they even get in the water. The coconut-scented formula coats and seals the hair follicle to protect hair from turning green, breaking off or drying out. SRP: $14.40 800.267.4781, circle-of-friends.com ■ Ann H. Carlson is a Los Angeles-based writer and editor. Swimmer photo: iStockphoto.com 3 5 4 1 6 2 F o c u s O n 5 1 4 . i n d d 3 0 Focus On 514.indd 30 3 / 3 1 / 1 4 2 : 1 5 P M 3/31/14 2:15 PM

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