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58 April 2014 | beautystorebusiness.com helped through [her] purchase and dona- tion. Stores and manufacturers can also host an event and allow Beauty Bus to be the beneficiary. And, of course, we need professionals and volunteers. Beauty Bus can help by adding these promotions to our social-media Facebook and Twitter blasts and monthly newsletters. Would you please expand on the product-with-a- purpose campaigns? Cause marketing or product-with-a-purpose campaigns, by definition, are any type of marketing effort for social and other charitable causes, including in-house mar- keting efforts by nonprofit organizations. Cause marketing differs from corporate giving [philanthropy], as the latter gen- erally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship not necessar- ily based on a donation. In the case of our corporate sponsor Jafra, five products from [its] entire catalog are selected every quarter and are included in their BE-Cause campaign in which 100% of net proceeds from these five products are donated back to Beauty Bus Foundation. Product-with-a- purpose campaigns can be similar to the one Jafra has designed or, more commonly, involve a portion of sales [20% to 25%] from a particular item or entire brand line for a specific time. How does Beauty Bus reach patients and caregivers nationally? We are barely a five-year-old organization, and we already have a national Bags of Beauty Program where we send bags with $150 of pampering products to patients and caregivers around the country. Our long-term goals include expansion of our Pop-Up Salons and In-Home Visits with new offices; but we want to do it right in Los Angeles first. Improving on systems and procedures is vital not only to our current clients, but [to] future South- ern California expansion and beyond. I'm confident we are getting close. Our board calls this "controlled growth" to ensure success in any expansion efforts. Because we don't charge for our ser- vices, growth takes money, and so it's back to the fund-raising issue. What are your short- and long-term objectives? For both [me] and Beauty Bus, we know that there are 50,000 more clients, plus their caregivers, just in the greater Los Angeles area whom we could be serving. I would like to have enough beauty pro- fessionals and volunteers flow through our program to serve all of them! We are also looking at automating some of our systems to improve outcomes. Then we can seriously look at expansion. What have been your personal accomplishments with Beauty Bus so far? I've brought more than two decades of nonprofit experience and leadership into this young organization. I'm proud to share that I will celebrate my 50 th birthday in May. The staff and board have been very open to new suggestions. We are seeing new dollars, new connections and some The Mission of Beauty Bus Foundation The goal of Beauty Bus Foundation is to deliver dignity, hope and respite to chronically or terminally ill men, women and children and their caregivers through beauty and grooming services and pampering products. The mission is accomplished through In-Home Visits, Pop-Up Salons and its Bags of Beauty Program. In-Home Beauty and Grooming Services: Beauty Bus' core program provides In-Home Beauty and Grooming Services free of charge to patients whose illness or condition prevents them from accessing a salon or spa, and their caregivers. Pop-Up Salons: Beauty Bus creates Pop-Up Salons where patients and caregivers receive a variety of complimentary beauty and grooming services in a setting that promotes support and serenity. Bags of Beauty Program: Beauty Bus gives out complimentary Bags of Beauty filled with pampering products to remind patients and caregivers that they deserve to look and feel beautiful. B e a u t y B u s C E O o n a M i s s i o n . i n d d 5 8 Beauty Bus CEO on a Mission.indd 58 3 / 6 / 1 4 1 1 : 4 9 A M 3/6/14 11:49 AM