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62 March 2014 | beautystorebusiness.com that also have scientific backing. This can often be an issue with natural lines since customers ultimately want to see results, and rightfully so. What were your thoughts when you won the 2013 Discover Beauty Award for the collection at Cosmoprof North America last July? Well, it was unexpected. There were so many good brands there, and when I heard the very few letters of my brand as they were announcing it, I just couldn't believe they were calling my name. It meant so many things, not just for me but for my team, the people who work so hard at SKIN&CO; and the buyers and the press who decided that SKIN&CO; deserved it. Those retailers who voted for us are the same ones who decided that it was worth investing shelving space or airtime for this brand. It wasn't just a vote for a brand, but a vote of confidence. Has the collection been entered into any other beauty competitions? We entered the line into the CEW Awards as Best Indie Brand this year, and we hope for the best. You launched the Truffle Therapy line at NewBeauty at Fred Segal in Santa Monica, California, last December. What was the feedback from those who tried the products, and how did that debut help spread the word about the collection? It was a great debut! We had a beauty party with mini facials and truffle maca- roons. Denise Richards stopped by, and I was thrilled! It ended up in OK! maga- zine. The customers loved the products, and I was particularly excited because we were able to bring all of our exist- ing customers from the surrounding ZIP codes into the store for mini facials and champagne. They now have a local store to support and shop. What packaging options do you have available for the line (i.e., retail sizes, gift packs, sample sizes, etc.)? SKIN&CO; is essentially a retail line. Aside from retail sizes, we offer gift and sea- sonal packs, sample sizes, deluxe sizes, travel sizes and anything you can use to let SKIN&CO; make your day better. What inspired you to bring the company to America in 2010? What was that process like? I was already based in New York and for me it was a natural choice to start here. If you can make it there, you can make it anywhere. Right? I started with a very small office. There were two of us working in it—myself and Pina, my designer. We slowly expanded, and I had some very genuine mentors. Why do you believe the products have become so popular here in the United States, being featured in major magazines and news- papers, chosen five times as Oprah favorites, and named one of the fastest-growing private companies in America in the INC. 5000 list? I think I made the right choices, and my team and I worked hard, very hard. More than anything, I listened a lot to people Explore SKIN&CO; Roma's Truffle Therapy Anti-Aging Products SKIN CARE Face Velvet Tuber Lotion (Suggested retail price: $49): This deep-hydrating face lotion with tuber melanosporum and vitamin crystals uses truffle extract, an antiaging supplement, to help fight free radicals while hydrating and nourishing the skin. Almond oil, panthenol, shea butter, allantoin and the antioxidant properties of a peptide work to help prevent and reduce fine lines and wrinkles while giving the appearance of firmer, renewed skin. Restructuring Eye Gel (SRP: $62): This unique algae formula works to bring an immediate tightening effect as extracts work quickly to maximize results, while fighting free-radical damage to the skin, and working to protect and fight the signs of aging. A blend of sodium hyaluronate and tuber melanosporum extract helps skin appear smoother and helps reduce the appearance of fine lines and wrinkles. Truffle Velvet Serum (SRP: full $58, travel $18): This serum is formulated to go on under moisturizer, plumping skin with hydration, fighting off free radicals, and reducing fine lines and wrinkles. The formula contains pure extracts of tuber melanosporum, a truffle extract that contains SOD or superoxide dismutase, one of the most potent antioxidants. A generous amount of palmitoyl tripeptide-5, shown to help with collagen production, has also been added to the formula. Hyaluronic acid brightens the skin while panthenol stimulates the cellular regenerative process and olive oil extract provides a boost of moisture. Truffle Therapy Serum (SRP: $75): This beauty base serum plumps skin with hydration and fights off damaging free radicals. It's designed for application under moisturizer to increase skin hydration and reduce fine lines and wrinkles. Infused with pure extracts of tuber melanosporum, a truffle extract that stimulates the production of superoxide dismutase, this rare ingredient helps to destroy free radicals and has an antioxidant, antiaging effect. Palmitoyl tripeptide-5 aids in collagen production, hyaluronic acid brightens the skin, panthenol stimulates the cellular regenerative process and olive oil extract boosts moisture. Truffle Therapy Gommage (SRP: $32): This exfoliating face wash features rare truffle extract to stimulate superoxide dismutase, destroying free radicals for antiaging benefits. Jojoba crystals gently exfoliate and buff skin so the active ingredients can penetrate deeply for maximum effectiveness. African shea butter and olive oil provide intense hydration, while allantoin and carrot extracts soothe and regenerate skin for a wrinkle-free complexion. Truffle Therapy Cleansing Foam (SRP: $31): This truffle-based foam deep cleans to remove dirt, oil and makeup while infusing skin with essential moisture and nutrients. The light, soft foam is the perfect way to start and end the day. BODY CARE Truffle Therapy Body Gel (SRP: full $18.50, travel $9): This light cleanser leaves skin fresh and soft. Bursting with a unique truffle extract that stimulates the production of superoxide dismutase—a compound that destroys free radicals and has an antioxidant, antiaging effect—this body gel leaves skin smooth from head to toe. Truffle Therapy Body Milk (SRP: full $35, travel $11): Created to nourish dry skin, this decadent moisturizer is rich in antioxidants, vitamins and essential amino acids. Exclusive truffle extract stimulates superoxide dismutase production to destroy harmful free radicals and keep skin youthful. 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