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32 March 2014 | beautystorebusiness.com Focus On . . . Nail Colors Tempt your customers with these irresistible brights and pastels. by Ann H. Carlson 1 The China Glaze City Flourish collection offers 12 spring pastels and hot neons. Its colors include Thistle Do Nicely, an electric pink neon crème; Peonies & Park Ave, a neon bright pink crème; Petal to the Metal, a warm pink coral crème; Spring in My Step, a baby pink crème; Strike a Rose, a water- melon shimmer; and Don't Honk Your Thorn, a nude shimmer. Suggested retail price: $7.50, 800.621.9585, chinaglaze.com 2 The Sugar Me Up collection from LeChat features six candy-themed colors for spring: Cotton Candy, Lemon Drop, Lollipop, Mint Jubilee, Rock Candy and Spearmint. SRP: $6.50, 510.741.9998, lechatnails.com 3 Seche Nail Lacquer presents the Perfectly Poised collection featuring six seasonal shades: Keep It You, a deep-rose pink with purple shimmer; Head to Toe, a creamy nude; Effortlessly Styled, a melon sherbet cream; Perfectly Poised, a soft marigold cream; Conquer the World, a light teal with gold shimmer; and Buttoned Up, a lavender cream with purple shimmer. SRP: $8.50, 800.621.9585, seche.com 4 The LCN Nature Poetry collection brings together four colors that celebrate natural beauty: Pink Butterfly, a vibrant pink; Pebble Stone, a soft brownish-gray; Frosted Rain, a light blue; and Nature Poetry, a frosted pink. SRPs: $7.50 Frosted Rain; $24.90 collection, 860.761.3300, lcnprofessional.com 5 The Pastels collection from Cuccio Colour offers six fun, flirty shades. Available only to the professional mar- ket, the collection features Mint Condition, Under a Blue Moon, Pinky Swear, Life's a Peach, Quick as a Bunny and In the Key of Lime. SRP: $8, 800.762.6245, cuccio.com 6 ORLY's Blush collection features six delicate and feminine hues inspired by cosmetics. The colors are Naked Canvas, a nude with pink pearl; Cheeky, a peach shimmer; First Blush, a coral crème; Dare to Bare, a taupe crème; Classic Contours, a mauve crème; and Flawless Flush, a cool lilac with gold shimmer. SRP: $8.50, 818.994.1001, ext. 179, orlybeauty.com 7 Alessandro International's COLOUR CODE collection offers 99 colors, allowing professionals to choose different palettes for every season. The colors—including spring/ summer shades such as Wild Safari and Pink Emotion—are designed to match across three different application tech- niques: the nonpermanent Nail Polish; the semi-permanent Lac Sensation; and the permanent Colour Gel. SRPs: $9.50 Nail Polish; $18.50 Lac Sensation; $11.95 Colour Gel, 800.645.3340, alessandro-international.us ■ Ann H. Carlson is a Los Angeles-based writer and editor. Model photo: Thinkphotos.com 2 3 4 1 5 6 7 F o c u s O n 3 1 4 . i n d d 3 2 Focus On 314.indd 32 2 / 3 / 1 4 2 : 5 0 P M 2/3/14 2:50 PM