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2 March 2014 | beautystorebusiness.com See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts 6 Beauty Store Business (ISSN 1098-0660), March 2014. Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Periodicals postage paid at Van Nuys, CA, and at additional mailing offices. One-year subscription: U.S. $24; Canada & Mexico $48; other international $72. Canadian Agreement #40039474. Return undeliverable Canadian address to PO Box 201, Richmond Hill ON L4B 4R5, Canada. POSTMASTER: Send ADDRESS CHANGES to Beauty Store Business, Attn: Subscriptions, PO Box 1072, Skokie, IL 60076-8072. CONTENTS March 2014 Vol. 20 No. 3 On The Cover Sapna Parikh, president of StyleBell.com and salon- industry ecommerce expert. Photography: Armando Sanchez. Art direction and digital retouching: Michael Block. accessories from 23 suppliers. By Marcia Layton Turner 30 Get The Look Share this how-to guide using six products with store associates, who can then talk about the modern-tease hairstyle to customers. By Shelley Moench-Kelly 32 Focus On … Nail Colors Check out these seven collections for this spring and summer. By Ann H. Carlson B E A U T Y 6 The Joy of Curls Twenty-nine SKUs—curling irons, styling aids and more—that will help you capitalize on the curly hair trend! By Katie O'Reilly 16 A Taste of Italian Beauty Will you be among the fi rst beauty retailers to offer SKIN&CO; Roma-USA's hot Truffl e Anti-Aging Therapy Collection? By Liz Barrett 20 Healthy, Dazzling Hair Color Boost sales in your haircolor section with these colors and category-related 30 34 I N T H I S I S S U E 4 Editor's Note 58 Products 60 News 68 Calendar 71 Ad Index 72 The Last Page S T O R E 34 The Importance of a Plan Here's a look at the many ways that you can make your business plan even better. By J. Tol Broome Jr. B U S I N E S S 44 The Online Empress Read our Q&A; interview with Sapna Parikh, president of StyleBell.com— a growing online business serving licensed beauty professionals as well as consumers—and salon- industry ecommerce expert. By Tracy Morin 52 Beauty & The Law Jean Warshaw explains credit and debit card swipe fees—the problem, the lawsuit, the settlement, what it all means for you and the very latest on this important issue for retailers. T O C B S B 0 3 1 4 . i n d d 2 TOC BSB 0314.indd 2 2 / 4 / 1 4 1 : 2 6 P M 2/4/14 1:26 PM