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22 March 2014 | beautystorebusiness.com Umberto Beverly Hills Clients looking to enhance or rejuvenate colored hair can turn to Umberto Beverly Hills' U Color for help. It's a demi- permanent hair color that locks in shine and conditioning. U Color is long-lasting, non-damaging, and can make hair look richer and stronger. The unique sachet packet system of color, developer and equalizer balances color absorption for even coverage from roots to ends. SRP: $11.99 (for two applications) umbertobh.com, 888.832.1555 Creme of Nature Relaxed and natural hair can benefit from Creme of Nature Exotic Shine Color with Argan Oil, which provides rich, long-lasting vibrant permanent color. It's infused with argan oil, vitamin E, omega-6, essential fatty acids and antioxidants, and provides hair with intense conditioning, nourishment and protection against damage. Super-strengthening micro- spheres penetrate the hair shaft while coloring to prevent against typical drying and breakage. It's available in 10 color tones with up to 100% gray coverage. SRP: $7.79 cremeofnature.com, 800.933.4303 Sparks Looking for rich, bright locks? Sparks Long-Lasting Bright Hair Color is just the ticket with 10 shades of some of the most vibrant permanent hair color available. In just 20 minutes, clients can have luxurious, conditioned hair in an eye-catching color. Choose from Magenta Mania, Pink Kiss, Red Hot, Rad Raspberry, Purple Passion, Electric Blue, Green Envy, Orange Crush, Sunburst Yellow or Crystal Clear. SRP: $6.99 sparkscolor.com, 855.9.SPARKS Malibu C Wellness You can spot them a mile away: Clients who attempt to color their own hair with awful results. They come in with brassy streaks or faded tresses, in desperate need of a do-over. Malibu C's patented- Color Correction Wellness Treatment gently draws out and removes trace minerals, environmental impurities and product buildup that can damage hair. It preps hair for recoloring by removing the color-gone-wrong. SRPs: $3.50 per packet; $42 12 packets malibuc.com, 800.622.7332 Grayce Root touch-up just got easier for women who are between color appointments. Whether hiding gray regrowth or covering roots, Grayce Root Revive is a dry product containing no color chemicals that can be applied with a brush right up to the hair- line, part and temple areas without a mess. It conveniently sticks to hair but not to skin. When used with a Grayce application brush that has been designed to pick up just the right product, root coverup has never been easier. SRPs: $25.50 color pot, $15.95 brush graycerootrevive.com, 888.222.9156 The Cricket Co. Prepping longer hair for color frequently requires help in the form of clips. The Cricket Co.'s Carbon Clips are an excellent choice for the job because of their length and light- weight, which makes them easy to use. The black stainless-steel spring clips are virtually unbreakable, heat-resistant and static-free. SRP: $8 for a box of six cricketco.com, 800.654.7032 American Culture A professional service treatment, Simply Smooth Xtend Keratin Replenishing Color Lock from American Culture repairs hair, increases elasticity and heals split ends while locking in color and locking out moisture. A humidity shield helps maintain a frizz-free texture and tamed curl for approximately four to six weeks. americanculturehair.com, 631.242.3142 H e a l t h y , D a z z l i n g H a i r C o l o r . i n d d 2 2 Healthy, Dazzling Hair Color.indd 22 2 / 3 / 1 4 2 : 4 4 P M 2/3/14 2:44 PM