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20 March 2014 | beautystorebusiness.com Hair color and related accessories continue to evolve. Here's what's hot. by Marcia Layton Turner American International Industries If bold and bright is what your customers are after, 'N Rage may be the answer. This new color line is available in seven intense demi-permanent colors. 'N Rage is a standout. Choose from Crimson Red, Bubble Gum Pink, Cobalt Blue, Raven Black, Twisted Teal, Purple Plum and Blue Black. Or go bright white in 10 minutes with the 'N Rage White Out kit, which is an easy two-step process. nrage.com Spilo Worldwide The Spilo Professional Foil line features a number of foil products that make hair coloring quicker, easier and more profitable. Choices include pre-cut foil, foil rolls and colored foils to aid in complex, multicolor haircolor processes. The Tex tured Professional Foil provides exper t results by holding hair in place and preventing it from slipping. Suggested retail prices: $8.38 to $15.98 spilo.com, 800.347.7456 SoftSheen-Carson Not only does SoftSheen-Carson's new Optimum AMLA Legend Miraculous Black Oil Dull Defying Haircolor boost natural tones in the hair, it conditions and rejuvenates during the process. This demi-permanent hair color is the first haircolor treatment to incorporate amla oil from India. The ammonia-free oil blend enhances natural color while visibly improving and restoring the hair's silkiness and shine. Amla oil provides the lustrous conditioning that helps color stay richer longer. SRP: $8.99 softsheen-carson.com, 800.442.4643 Burmax Every color station needs a Soft 'n Style Three-Piece Color Set from Burmax. The set features a whisk, a scooper and a 2 inch-wide tint brush, ensuring that stylists are properly prepared for every color client. SRP: $3.69 burmax.com, 800.645.5118 Clairol Professional The Clairol Professional Classic Collection is a 16-shade line consisting of the top Miss Clairol colors, ranging from neutrals to ashes to gold hues. It provides classic Miss Clairol tonal results with a modern formula for improved shine and conditioning. The products use SOYPLEX for deep conditioning, reflective shine, long-lasting color and multidimensional results. SRP: $4.99 clairolpro.com, 800.221.4900 H e a l t h y , D a z z l i n g H a i r C o l o r . i n d d 2 0 Healthy, Dazzling Hair Color.indd 20 2 / 3 / 1 4 2 : 4 4 P M 2/3/14 2:44 PM