16 March 2014
|
beautystorebusiness.com
The Truffl e Therapy
Anti-Aging Collection from
SKIN&CO; Roma-USA
benefi ts the face and
body, while presenting a
unique company history.
by Liz Barrett
WHILE SOME PEOPLE ARE JUST NOW HEARING ABOUT
SKIN&CO; Roma here in the United States, the story of this Italian-
owned company dates back nearly 100 years to a woman who was
intent on using the botanicals she and her husband were growing on
their family farm to help women feel beautiful. Her grandson took
over the business in 2009, introducing America to the ingredients and
formulations once only known to those surrounding the company's
headquarters in Umbria, Italy.
Gabriel Balestra, executive director of SKIN&CO; Roma-USA, spoke
with Beauty Store Business from his office in New York, where he
discussed the company's new Truffle Therapy Anti-Aging Collection,
growth plans for 2014 and how he's working every day to carry on the
tradition that his grandmother began so many years ago.
Logo
courtesy
of
SKIN&CO;
Roma-USA
A Taste of
ITALIAN BEAUTY
A T a s t e o f I t a l i a n B e a u t y . i n d d 1 6 A Taste of Italian Beauty.indd 16 2 / 3 / 1 4 2 : 4 2 P M 2/3/14 2:42 PM