Beauty Store Business

MAR 2014

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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14 March 2014 | beautystorebusiness.com Curlific! ApHogee offers the Curlific! Texture Treatment that improves hair elasticity, repairs damaged curls, coils and waves. The formula protects the hair against splitting and fraying and contains a proprietary complex to smooth and moisturize the hair while quinoa proteins repair and seal the hair cuticle. SRP: $8.99 8 oz. aphogee.com, 855.274.1313 ■ Katie O'Reilly is a Wilmington, NC-based freelance writer. Beautiful Textures Strength of Nature's Beautiful Textures Curl Definer Mousse is made with natural oils, butters and condi- tioners. It's formulated to define curls on hair that's curly, textured, coily, kinky and more. SRP: $7.99 strengthofnature.com 888.353.0064 CROC Hybrid Curling Iron The CROC Hybrid Curling Iron has a spring-style clamp and a Marcel iron-like rotating handle that makes it easy to wrap the hair evenly around the barrel. The advanced ceranyx (ceramic and onyx) barrel radiates far-infrared rays and negative ions into the hair to reduce damage and give high gloss and silkiness to the hair. The iron features three heat settings, a cool-tip temperature indicator, an auto shutoff and dual voltage. It heats up to 430¡ F and has a 360-degree swivel cord. turboion.com, 888.333.7889 Soft Õn Style The Soft 'n Style 60-piece Rubber Rod Set features rubber rods in assorted sizes for just the right curly styles. The zippered travel case includes 12 purple 7 /8-inch rods; 12 gray 3 /4-inch rods; 12 orange 5 /8-inch rods; six blue 1 /2-inch rods; six red 7 /16-inch rods; six yellow 3 /8-inch and six green 1 /4-inch rods. SRP: $33.99 burmax.com, 800.645.5118 NeneÕs Secret The C.C.Curly & Cute Curl Creme from Nene's Secret is a lightweight, curl-enhancing formula that's infused with a proprietary blend of natural ingredients. It's formulated for effective, gentle use on curly, coily, wavy, transitioning and relaxed hair. It offers super shine, conditioning and moisture to thirsty hair. SRP: $8.99 nenessecret.com T h e J o y o f C u r l s . i n d d 1 4 The Joy of Curls.indd 14 2 / 3 / 1 4 2 : 4 0 P M 2/3/14 2:40 PM

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