Beauty Store Business

JAN 2014

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The VISION: Care For Those Who Care For Others KALLISTA co-founders George Frantzis and Linda Gillette Parodi create new category to supply health and well-being needs voiced by hairdressers. 52 January 2014 | beautystorebusiness.com In ancient Greece, the word "kallista" meant "most beautiful"; so it's fitting that co-founders George Frantzis, managing director, and Linda Gillette Parodi, director of sales and education, are on a mission to take care of those who make others more beautiful. KALLISTA, based in Geneva, Switzerland, is launching in January with two hand creams that are designed for beauty professionals who experience rough, dry, chapped hands thanks to days spent working with water, chemicals and drying gloves. And, according to early testing in the industry, these innovations are long overdue. "We're addressing a need that has never been addressed before," explains Frantzis. "We have a specific mission: to look after salon professionals, understanding their issues and creating products that are new and groundbreaking, and meet their specific needs." Photography by Armando Sanchez by Tracy Morin

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