How to GET
MORE from
Your NEXT
TRADE SHOW
Trade shows aren't about just showing
up. Here are expert tips on how to
maximize your visits.
by Phillip M. Perry
SO MUCH TO LEARN. SO MANY PEOPLE TO SEE. AND SO LITTLE TIME.
You'll face that predicament at your next trade show. And you're not alone.
Confronted with crowded aisles and hectic booths, attendees too often
return home with no more than a confused mass of general impressions. You
can do better. Trade shows can be powerful tools for boosting business profits.
The secret is to plan for success, spend time wisely and prioritize tasks. How to?
Here are nine tips from trade-show experts.
44 September 2013 | beautystorebusiness.com