Beauty Store Business

SEP 2013

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Dry makeup and accessories are a niche you shouldn't ignore. Find out what's hot in this category. by Terah Shelton Harris Lab Ventures Lab Ventures knows a thing or two about cosmetic brushes. After all, its assortment of artisan tools is inspired by the needs of a makeup artist. Each brush is designed with bristles made from premium synthetic fibers and features a unique ergonomic shape that helps the user reach those crevices around the nose, mouth and eyes. For the environmentally conscious, all tools are made with animal-friendly materials. The Angled Contour Brush is designed to mimic the angles of the cheekbones, which allows for perfect highlighting and contouring of blush or bronzer. The Powder Buffing Brush is perfect for even distribution of dry mineral or foundation applications. Its large, soft brush helps create a natural look while its unique shape provides accurate precision. For the lips, consider the Lip Brush, designed to blend lip liners and colors. Its soft tip provides smooth and even coverage over the lips. Suggested retail prices: $9 Lip Brush; $14 contour brush; $20 buffing brush, 888.427.8455 6 September 2013 | NYX Cosmetics Get ready for that close-up with NYX Cosmetics' HD Studio Finishing Powder. This 100% pure mineral silica finishing powder is the perfect complement to foundation and will leave skin looking smooth and radiant. It can also be worn alone and works on all skin tones and imperfections to create a flawless complexion. Remember: A little goes a long way! One sweep of the Mosaic Powder Blush across the cheeks and you'll know why makeup artists love it. Its variety of five matte and shimmery colors provides the user with a natural burst of color to cheeks. It works well for every skin tone and blends smoothly and easily for a streakfree finish and is available in 12 shades. With the Wonder Pencil, the name says it all. First, it combines three makeup tasks with one product. Second, users can conceal blemishes with precision in one simple application. Third, it lines lips against lipstick fading. Lastly, it brightens eyes on the lower waterline without making them look overdone. And it's available in three shades. It's simply wonderful! SRPs: $4.50 pencil; $7 blush; $10 powder, 866.699.1004 Beauty Strokes Users of mineral makeup may want to check out Beauty Strokes' Mineral Optics brush line. The All-Over Face Brush is made with natural and synthetic material. The seamless nickel ferrule with a long, candy apple red dowel handle brush is great for heavy or light makeup application. Another brush in the Mineral Optics line is the Eye Brush. Featuring the same characteristics as the All-Over, this brush has a rounded edge and can be used to create a soft, colorful eye. Its bristles are firm, allowing for the pick up of the right amount of color. The Bullet features a longer cylindrical base that allows users a firmer grip and more control—great for targeting specific areas on the face. SRPs: $8.95 Eye Brush; $14.95 The Bullet; $18.95 All-Over Face Brush, 718.821.5939

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