Beauty Store Business

SEP 2013

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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How to GET MORE from Your NEXT TRADE SHOW Trade shows aren't about just showing up. Here are expert tips on how to maximize your visits. by Phillip M. Perry SO MUCH TO LEARN. SO MANY PEOPLE TO SEE. AND SO LITTLE TIME. You'll face that predicament at your next trade show. And you're not alone. Confronted with crowded aisles and hectic booths, attendees too often return home with no more than a confused mass of general impressions. You can do better. Trade shows can be powerful tools for boosting business profits. The secret is to plan for success, spend time wisely and prioritize tasks. How to? Here are nine tips from trade-show experts. 44 September 2013 | beautystorebusiness.com

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