Beauty Store Business

SEP 2013

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Spornette International Sormé Treatment Cosmetics Stýli-Style Let's face it, brushes are not created equal. Spornette understands this. After all, the company has been creating and producing brushes for more than 60 years. The Kabuki Brush (MCB-13) is a favorite among makeup users. Featuring a head of soft natural bristles, it's ideal for mineral and powder applications and provides both medium and full coverage. Consider the Creaser Definer (MCB-23), which is specially designed to get into the crease of the eye fold. This small bristle-head brush is compact and can be used to blend colors as well. The Cheek Brush (MCB-11) is a perfect complement to any Spornette makeup brush. It applies color evenly to the cheeks and leaves them looking natural. The Marché I'm a Fan Brush (MCB-17) is a unique brush composed of natural hair that dusts, wipes and contours powders for a flawless look. SRPs: $5.85 I'm a Fan Brush; $8 Crease Definer; $12 Cheek Brush; $15 Kabuki Brush spornette.com, 800.323.6449 Sormé's Believable Finish Powder Foundation has a versatile, wet/dry formula that plays two roles in providing the user with flawless coverage while hydrating the skin. Its alpha-hydroxy acids and antioxidant vitamin C stimulates cellular renewal, which helps prevent aging. The Mineral Botanicals Eye Shadow is velvety smooth and adds sheen to the eye with just the right amount of shimmer or glitter. This pigmented, botanically infused powder goes on smoothly and blends easily but doesn't fade by the end of the day. It hydrates delicate skin with vitamin E and protects it with a combination of pomegranate and white tea. It's available in 17 bold shades. To apply the eye shadow, reach for Sormé's Fluff Shadow Brush. It's the perfect tool to use to get an all-over sweep of color. Its tight bristles give the user the option of applying a little or a lot of shadow. SRPs: $19.50 eye shadow; $22 shadow brush; $29.50 foundation sorme.com, 661.257.2622 Refresh the eyes with Stýli-Style's Cooling Gel Eye Shadow. This shadow stick applies color precisely, seemingly melts onto eyelids and will not fade. Its ultra-thin texture leaves eyes feeling comfortable and applies evenly. Its unique shape makes it ideal for those on the go and it's available in 10 colorful shades. The Glitter Punch Gel Lip Stain is both fun and practical. This comfortable lip stain is infused with a punch of glitter and is as light as air. To save the glitter for later, allow product to dry, wipe off with moist towelette and reapply later. How many lip stains can do that? The Flat Pencil is a multifaceted signature item. It's a flat-tip liner that allows the user to either draw a thin, straight or a thick line along the lashes. It's great for versatile looks and comes in 16 colors. SRPs: $5.49 eye shadow; $5.99 pencil; $6.49 lip stain styli-style.com, 845.225.2317 10 September 2013 | beautystorebusiness.com

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