Beauty Store Business

AUG 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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68 August 2013 | beautystorebusiness.com by Liz Barrett IN EUROPE AND CANADA, A WONDERFULLY PERSONALIZED interaction happens between pharmacists and consumers inside the typical pharmacy, where customers are provided with guidance toward reaching their wellness goals. Thirteen years ago, Pharmaca Integrative Pharmacy brought this concept to the United States. Since then, the company has grown to 24 brick-and-mortar locations, runs a successful ecommerce site at pharmaca.com and provides beauty services, including waxing and makeovers, in several of its stores. Recently, Beauty Store Business sat down with three executives from Pharmaca to find out the secret behind the company's success and how the model—which now includes beauty products and services—has worked so well over the years. Image courtesy of Pharmaca Integrative Pharmacy NATURAL AND OTHER BEAUTY AT PHARMACA Pharmaca Integrative Pharmacy exceeds expectations with in-store experts that guide customers toward personal health and wellness goals.

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