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News ULTA BEAUTY NAMES NEW CEO JOSÉ EBER STYLING TOOLS DEBUT AT ULTA Photo: Business Wire ULTA Beauty has a new CEO and board director as of July 1: Mary Dillon. She replaced interim CEO Dennis K. Eck, who held that position since February when Chuck Rubin stepped down as president, CEO and a board director to become CEO at Michaels Stores. Dillon joins ULTA Beauty from U.S. Cellular, where she served as president and CEO and a director since June 2010. At U.S. Cellular—a $4-billion national wireless carrier with operations in 26 states, 5.1 million customers and a network of 1,300 stores—Dillon led the company to develop new channels of distribution and revenue initiatives, implement an omnichannel strategy and strengthen ecommerce platforms. By delivering an excellent wireless experience through an array of industry-first initiatives that reward loyalty and inspire customer advocacy, Dillon and her team were instrumental in creating an exceptional customer experience that was recognized by several leading consumer-ratings organizations. During her tenure, she drove Mary Dillon improvements in marketing execution, created an innovation process and strengthened relationships with key vendors to deliver more competitive offerings and launches. From 2005 to 2010, Dillon served as global CMO and executive vice president for McDonald's. Prior to McDonald's, she was an executive at PepsiCo, where she held various positions of increasing responsibility—including president of the Quaker Foods division. Additionally, Dillon served as a member of the board of directors for Target since 2007, and served as chair and executive committee member for CTIA—The Wireless Association. L2 STUDIES HOW PRESTIGE RETAILERS & BRANDS CAN BETTER USE DIGITAL TO DRIVE IN-STORE SALES The new "Intelligence Report: Multichannel Retail" from digital innovation think tank L2 analyzes how 79 prestige retailers and brands—across six prestige industries, including beauty—can better use digital to drive customers to their brick and mortars. Authored by L2 founder and NYU Stern School of Business clinical professor of marketing Scott Galloway, the report examines emails, websites, mobile and search data to determine the best practices that are removing organizational and technological barriers and delivering a true multichannel experience. Although today's online/in-store retail mix is changing rapidly with double-digit growth of ecommerce and m-commerce, nearly 90% of retail sales are still done in brick and mortars. "We believe the most successful organizations will bring customers to the center of their sales strategies and will make the requisite investments in systems, incentives and attribution models using digital as the connective tissue," says Maureen Mullen, L2 head of research & advisory. The study's highlights include: • Since 2011, Macy's, Target, Marks & Spencer, Brooks Brothers and American Eagle have all created senior-level "omnichannel" or "multichannel" positions within their organizations. • Prada, Dior and Dolce & Gabbana didn't send a single email promoting their stores in the fourth quarter of 2012 or the first quarter of 2013. • Only 22% of brands in the study provide real-time inventory integration on their websites to the SKUs level at their brick and mortars. • Just 1 in 10 retailers and/or brands included in the study offer in-store pickup of online orders. • On average, half of the emails sent by the brands included in the study contained price discounting. 106 August 2013 | beautystorebusiness.com Celebrity hairstylist José Eber has launched his namesake collection of high-tech styling tools in ULTA Beauty stores across the United States. The initial launch included the Infrared Blow Dryer, the Therapy RX Conditioning Tool (pictured), the World's Fastest Flat Iron, the Wet or Dry Styling Iron and the 32mm Clipless Curling Iron. Prices range from $119 to $169. "I wanted to create the most advanced, techdriven and professional-grade hair tools on the market so clients could re-create salon-worthy looks at home, including classic curls, straight strands and waves for days," says Eber.