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Issue link: http://beautystorebusiness.epubxp.com/i/127011
News CPNA 2013 OFFERS INDIE BEAUTY RETAILER PROGRAM Cosmoprof North America 2013 at the Mandalay Bay Convention Center in Las Vegas on July 14-16 is offering Beauty Store Business readers and others who qualify the Independent Beauty Retailer/OTC Program. While the program also offers a complimentary three-day show pass, more importantly it addresses the issue of limited resources for show participation by helping to partially offset the cost of travel: a $150 travel reimbursement in the form of a gift card. Beauty retailers will receive the gift card at the end of the show upon presentation of a completed reimbursement form verifying that they've completed on-site businessto-business meetings with five different companies exhibiting on the Cosmoprof North America 2013 trade show floor. These forms can be redeemed at the North American Beauty Events show office, which is near the registration area and the press office. (North American Beauty Events—a joint venture between BolognaFiere [Cosmoprof Worldwide Bologna in Italy and Cosmoprof Asia in Hong Kong] and the Professional Beauty Association—is the organizer of Cosmoprof North America. Participating manufacturers rep firms in the program are: • Gerry Udell Inc. • Greg Dawson & Associates • Jay Halaby + Associates • Southeast Rep Services • Ted Fishman & Associates • The Kirschner Group • VNC Sales & Marketing For specifics about the program—including people to contact, telephone numbers and email addresses for each rep group—visit cosmoprofnorthamerica.com/visitors/ OTCProgram.aspx. PHAMEXPO HAIR & MAKEUP SHOW TO PREMIERE IN SOUTHERN CALIFORNIA PHAMExpo—the Professional Hair and Makeup Exposition—will debut June 29-30 at the Pasadena Convention Center in Pasadena, California. The two-day hair and makeup show will open its doors to makeup artists, hairstylists, vendors, manufacturers and enthusiasts. The event is expected to offer the latest products, cutting-edge technology and up-to-the-minute hair and makeup trends along with discounted shopping opportunities. Seminars and demonstrations are scheduled by industry experts currently working in the print, fashion, film, TV and theater industries, including celebrity artist Valenté Frazier, whose clientele includes Tyra Banks and Heidi Klum; Emmy-winning artist Kevin James Bennett; and Lime Crime's Doe Deere, as well as famous hairstylists. Companies such as Stila and INGLOT will be present along with representatives from April Love Pro Makeup Academy, Empire Makeup Academy and Ruby Makeup Academy. Obsessive Compulsive Cosmetics, Lime Crime, Royal & Langnickel/ Royal Brush and Naimie's Beauty Center are sponsoring the show and will have a major presence there. NRF DEBUTS "THIS IS RETAIL: POLL: LOTS OF TKGÕS SMITH CAREERS, COMMUNITY, SUPPORT FOR RECEIVES THE INNOVATION" CAMPAIGN PRO LICENSES 2012 TAE JHIN A new Professional Beauty Association national poll shows that 94% of voters across the United States support the required licensing of beauty professionals. The results also indicate that the public didn't understand the connection between licensing and public-health issues, such as lice and scalp disease, prior to the poll. After being informed of the issues, 67% said the connection was obvious when ensuring proper sanitation and cleanliness. While support was very broad across the different demographics polled, the strongest support came from women, older voters, AfricanAmericans and voters with low household incomes. Eighty percent understood that beauty professionals must attend school to receive a license. BROKER AWARD Todd Smith of The Kirschner Group's Southeast sales team is the recipient of the 2012 Tae Jhin Broker Award from Jinny Beauty Supply. This is the fourth time Smith has won the prestigious award. "I am very honored to win the Tae Jhin Broker Award," says Smith. 66 June 2013 | beautystorebusiness.com The National Retail Federation has announced a new initiative to broaden and enhance perceptions of the retail industry beyond providing consumers with great products. Its "This is Retail: Careers, Community, Innovation" campaign will highlight the industry's opportunities for lifelong careers, how retailers strengthen communities at home and abroad, and the critical role that retail plays in driving innovation. NRF president and CEO Matthew Shay introduced the "This is Retail" campaign while addressing students and top retail executives this past April during Global Retailing 2013 in Tucson, Arizona. Shay also sent a letter to Capitol Hill to highlight the importance of the initiative and to encourage larger discussions about the impact retail has on the economy, consumers and American jobs. A centerpiece of the campaign is the interactive thisisretail.org website, which will fully launch in June with dynamic, original content, the latest industry news, retail case studies and research. The campaign will also be marked by significant investments in grass roots, social media and communications, including: • A "This is Retail" Road Show and calendar of events that will include thought leadership from industry insiders on how changing the perception of retail is critical to growth • The release of new, original research that explores trends within community building, retail innovation and what young people are looking for as they enter the job market • Unique social-media crowd-sourcing initiatives with heavy emphasis on gathering creative content and stories • New grassroots initiatives to enhance policy-makers' understanding of the industry, including retail roundtables in targeted congressional districts • National advertising in multiple media, including print, digital and radio