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Issue link: http://beautystorebusiness.epubxp.com/i/127011
Beauty Store Business: What were your thoughts when you found out that you were nominated for the Spirit of Life Award from the City of Hope? CARRANZA: I was humbled and, quite honestly, a little hesitant. In the years I've been in the industry, I've attended the dinners and seen the great leaders who have received the awards. But, as I looked more at what could be done for diabetes, the thought drove me to accept. Why did you choose diabetes research as your initiative of focus for the Hope Is In Style campaign? From a disease standpoint, I've seen what it's done to my family and to the industry. One in 12 people has diabetes. One in nine Hispanics and African-Americans has diabetes. I had a conversation with George Schaeffer at OPI Products, who was last year's honoree, and also chose diabetes "Beauty professionals are affected by diabetes in every way they work— in their ability to stand, with their eyesight, etc." as his cause. We talked about how diabetes is growing but no one is really talking about it. With other diseases, you're diagnosed, go into treatment and enter remission. With diabetes, you're impacted every day, and it affects everything you do. It's a slow, debilitating disease. Beauty professionals are affected in every way they work—in their ability to stand, with their eyesight, etc. It's a slow killer that no one is really talking about. When people talk about the City of Hope, many times they talk about the work that the organization does with cancer, but it has also done amazing things for diabetes research that people need to know about. How do you feel diabetes affects salon professionals and the salon industry as a whole? Older individuals tend to be more susceptible to the disease, and 40% of those working in the salon industry are 40 years old or older. There's also a very diverse hairdresser demographic. The lifestyle of a hairdresser is not always the healthiest either—standing eight to 10 hours per day and squeezing in a meal whenever she can between clients. Many are also smokers. Thankfully, I have not developed diabetes. But, with both sets of grandparents and my parents having diabetes, the odds are not in my favor. What are the components of the Hope Is In Style campaign? Five past and present salon-industry Spirit of Life honorees (from left): Pivot Point's Robert Passage, whose father Leo was honored; CND's Jan Arnold; Joico's Sara Jones; Wella's Reuben Carranza and Redken's Ann Mincey. 52 June 2013 | beautystorebusiness.com It will be a youthful, hopeful campaign using ads and a specific website at city of hope.org/hopeisinstyle that's geared toward the salon industry. On the website you can obtain and share information about diabetes, gather tools and materials for conducting fund-raisers, make online donations and participate in an online auction and sales. Everything will culminate with the July dinner and again in November for Diabetes Awareness Month. Print-ad image courtesy of Hope Is In Style campaign; group photo by Fred Lee You've talked about your mother and aunt having diabetes. With a family history of the disease, what are your personal concerns about developing it?