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Issue link: http://beautystorebusiness.epubxp.com/i/127011
THE NEXT PHASE OF ONLINE MARKETING: THE SMARTPHONE MOBILE PLATFORM Monday, July 15 11 a.m.-12:30 p.m. Bella Conference Room #1 To reach consumers online, it's not just via a personal computer these days. This session will focus on the smartphone and beauty. Panelists are Maya Mikhailov, co-founder and vice president of GPSHOPPER; Kate Voyten, vice president of P&G; Prestige, Gucci and Escada Fine Fragrances; and Erica Evans, vice president of merchandising at HSN. The moderator is Belisa Silva of Women's Wear Daily. discuss ways that they have successfully helped one another and other small companies grow to relevant volume. Panelists are Teddy Lester, vice president of sales at Universal Cos.; Tracey Sameyah, general manager of Dermalogica; and Ryan Crabbe, senior director of spa operations and development at Hilton Worldwide. It will be moderated by Ada Polla, president and CEO of Alchimie Forever. Teddy Lester 11 a.m.-12:30 p.m. Jolie Conference Room #2 This conference—which is free to all show attendees—will have presentations from leaders of three beauty trade associations: Steve Sleeper, executive director of the PBA; Pamela Jo Busiek, president and CEO of the Independent Cosmetic Manufacturers and Distributors Association; and John Hurson, executive vice president, government affairs, at the Personal Care Products Council. Tracey Sameyah Steve Sleeper Maya Mikhailov Kate Voyten Erica Evans Ryan Crabbe t4XJTT*OHFOVJUZ t$PMPVS$BSF t3PUPDPSE t4VQFS1PXFS t*POJD$POEJUJPOJOH Call 800.447.2718 to open a distributor account info@valerausa.com Cosmoprof Booth #217 WBMFSBVTBDPN PBA CEO ROUNDTABLE: THE INDIE BRANDS Sunday, July 14 4 p.m.-5:30 p.m. Jolie Conference Room #2 The PBA CEO Roundtable will feature professional-beauty indie brands— including a discussion on their distribution. Panelists are John Maly, founder, Mirabella Beauty; Jeff Orrell, senior vice president of sales and marketing, Neuma Beauty; and Steve Goddard, founder, Pravana International. It will moderated by John Heffner, president and general manager, OPI Products. John Maly Jeff Orrell THE BUSINESS OF CHANGE: REINVENTING PAST BEAUTY HITS INTO TOMORROW'S NEW TRENDS Sunday, July 14 3 p.m.-4:30 p.m. Bella Conference Room #1 It's important to look back at the past to see what inspires reinvention of older concepts and ingredients. Plus, what will the faces of consumers in the future look like? And what are their expectations as far as beautyproduct presentation and performance? Panelists are Ron Robinson, founder of BeautyStat.com; Ben Bennett, founder and creative director of HATCHBEAUTY; and Jonathan Ford, founding partner and chief creative director of Pearlfisher. The moderator is Jeff Falk of GCI magazine. Steve Goddard SPA SECTOR: HOW TO BUILD SYNERGIES & GROW SPA DISTRIBUTION Monday, July 15 2 p.m.-3:30 p.m. Bella Conference Room #1 In this panel, spa and skincare experts will 48 June 2013 | beautystorebusiness.com Ada Polla Ron Robinson Ben Bennett IT'S ALL IN THE DETAIL: A LEGISLATIVE UPDATE Monday, July 15 Jonathan Ford Pamela Jo Busiek John Hurson CUT TO THE CHASE: CREATE A SUCCESSFUL ONLINE STRATEGY Monday, July 15 1 p.m.-2:30 p.m. Jolie Conference Room #2 This conference will teach attendees how to reframe conversations, budgets and efforts around online strategy based on brand objectives. It has been prepared in collaboration with YouBeauty.com and the Fashion Institute of Technology's marketing graduate program. Panelists are Stuart Bogaty, CMO at YouBeauty.com and BeautySage.com; Herschel Thompson, vice president of marketing at YouBeauty. com and BeautySage.com; and Andrew Videira, senior brand manager at Beiersdorf, Aquaphor Skincare. The moderator is F.I.T. professor Dr. Brooke Carlson. SOCIAL AND ONLINE MARKETING STRATEGY BOOT CAMP Monday, July 15: 3 p.m.-4 p.m.; 4 p.m.-5 p.m. Tuesday, July 16: 10 a.m.-11 a.m.; 11 a.m.-12 p.m. On-Site Meeting Room #1 These are one-on-one workshops with YouBeauty.com's Bogaty and Thompson at a special fee. All companies participating in this will be entered into a drawing. One winner will receive a three-month mentorship from YouBeauty.com's digitalmarketing gurus. ■ Marc Birenbaum is executive editor of Beauty Store Business. All images courtesy of Cosmoprof North America $SFBUJOH#FBVUJGVM)BJS 4JODF