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There will be many educational opportunities, including the first-ever conference on the U.S. multicultural market from African-American perspectives. YOU'RE UNDOUBTEDLY HEADED TO COSMOPROF NORTH AMERICA 2013 at the Mandalay Convention Center in Las Vegas on July 14-16 to check out the latest beauty products and lines. Don't forget the many educational opportunities there too! In fact, if you register for a conference at cosmoprofnorthamerica.com by June 14, there are discounts. There are also discounts for Professional Beauty Association members. Nearly all of the conferences start at $30 for early-bird PBA members. THE U.S. MULTICULTURAL/ETHNIC BEAUTY MARKET: AFRICAN-AMERICAN PERSPECTIVES Monday, July 15 4 p.m.-5 p.m. Bella Conference Room #1 Beauty Store Business is proud to be involved in this first-of-its-kind roundtable at any Cosmoprof North America. African-American beauty-industry leaders will talk about the rich history of this market segment, where the lucrative sector is now and the future they each see for it. The candid discussion will be of particular interest to beauty supply owners, managers and buyers as well as other beauty retailers and anyone interested in this often-misunderstood arena. 46 June 2013 | beautystorebusiness.com Panelists are: • Lafayette Jones, president and CEO of SMSi-Urban Call Marketing, publisher of Urban Call custom publications, multicultural marketing and retail expert, and writer • Sam Ennon, president of BOBSA, the largest black-owned beauty supply trade association in the United States • Geri Duncan Jones, executive director of the American Health and Beauty Aids Institute, the Chicago-based trade association representing black-owned beauty manufacturers/suppliers The moderator is Manyesha Batist of BSB. ZAPPOS.COM CORPORATE CULTURE TOUR Tuesday, July 16 8:30 a.m.-11 a.m. Tour & Travel Lobby, Lower Level, Mandalay Bay Hotel Did you know that online shoe retailer Zappos.com is headquartered in Las Vegas? This is a 60-minute guided tour, including visits to many departments and the call center. After the tour, Noelle Raezer, senior director of merchandising at Folica.com, will host a 15-minute Q&A; session about the corporate culture at that online beauty retailer. Image courtesy of the Leo Burnett agency; logo courtesy of Cosmoprof North America by Marc Birenbaum